Brand Tone

Authentic, Passionate, Welcoming, Friendly, Informative, Knowledgeable, Community-Oriented, Artisanal, Quality-Focused

Brand Values

• •Family & Tradition
• •Quality Craftsmanship
• •Authenticity & Transparency
• •Customer Experience
• •Community Engagement
• •Passion for Winemaking

Best Practices

• •Always Emphasize the "Family" and "Passion" Angle: Weave the story of the family's dedication and love for winemaking into various communications. This creates an emotional connection.
• •Use Warm, Inviting, and Inclusive Language: Make readers feel welcome, whether they are seasoned wine connoisseurs or new to wine tasting. Avoid overly technical jargon unless explained simply.
• •Highlight the "Small-Batch" and "Handcrafted" Quality: Reinforce the idea of artisanal production and attention to detail. This differentiates Summergate from larger, more industrial wineries.
• •Incorporate Sensory Language: When describing wines or the winery experience, use vivid words that appeal to taste, smell, sight, and even touch (e.g., "velvety tannins," "crisp acidity," "sun-drenched vineyard").
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone used in text complements the imagery and overall aesthetic of the website and social media. If the imagery is rustic and natural, the language should reflect that authenticity.

Social Perception

Positive & Respected, Hidden Gem / Boutique Experience, Friendly & Welcoming, Good Value, Scenic & Enjoyable Destination

Copy Examples

• •Welcome to Summergate Winery, where every bottle tells the story of our family's passion and the unique terroir of the Okanagan Valley. As a micro-winery, we lovingly handcraft small-batch wines, brimming with fruit-forward character and made to be shared. Discover our story, taste the difference.
• •☀️ Taste the sunshine! Our new vintage of [Wine Name] has just been released! 🍇 Crafted with passion right here in our Okanagan vineyard, this [brief description, e.g., 'crisp and aromatic white'] is perfect for those warm evenings and good company. Come visit our tasting room or find it on our website. Cheers to another beautiful season! #SummergateWinery #OkanaganWine #NewRelease #HandcraftedWine #BCWine
• •Yoga in the vines, anyone? 🧘‍♀️🍷 Join us this Saturday for Sip & Stretch at Summergate! Unwind with a gentle flow class amidst the beauty of our vineyard, followed by a tasting of our latest releases. It's the perfect blend of relaxation and refreshment. Limited spots – link in bio to book! #SummergateEvents #WineryYoga #OkanaganValley #BoutiqueWinery #WineAndWellness
• •Dear [Member Name], From our family to yours, we're thrilled to share some exciting news from the vineyard! Harvest season is just around the corner, and the grapes are looking exceptional. As a valued member of our Wine Club, you'll be the first to taste the fruits of this year's labor. Stay tuned for details on your upcoming shipment, packed with love and the distinct flavours of Summergate. Thank you for being part of our journey. Warmly, The Summergate Winery Family.
• •[Wine Name] - Our [Year] [Varietal] is a testament to our 'less is more' philosophy. Hand-picked from our sun-drenched estate vineyard, these grapes were gently pressed and meticulously fermented to preserve their vibrant natural flavours of [mention 2-3 key flavour notes, e.g., 'ripe peach, zesty lime, and a hint of honeysuckle']. With a bright acidity and a smooth, lingering finish, it’s an inviting wine perfect for pairing with [food suggestion] or enjoying on its own. Experience the authentic taste of the Okanagan in every sip.