Brand Tone

Relaxed and Approachable, Aspirational yet Attainable, Feminine and Free-Spirited, Comfort-Focused, Trendy and Curated

Brand Values

• •Comfort and Coziness
• •Relaxed California Lifestyle
• •Feminine Style
• •Curated Simplicity
• •Everyday Escapism

Best Practices

• •Embrace the "Cali-Cool" Lexicon: Consistently use words and phrases that evoke the relaxed, sunny, and effortlessly stylish vibe of Venice Beach and California (e.g., "sun-kissed," "ocean breeze," "boho," "free-spirited," "laid-back," "effortless").
• •Focus on Feelings and Experiences: Describe how the products make the customer *feel* (cozy, relaxed, stylish, free) rather than just listing features. Connect products to desirable experiences (e.g., "perfect for a lazy Sunday morning," "your companion for beach adventures").
• •Maintain a Friendly, Conversational Tone: Write as if you're talking to a friend, sharing a great find. Use approachable language and avoid overly formal or technical jargon. The "About Us" line "feels like your best friend must've told you about it on the beach" is a great guidepost.
• •Weave in Feminine and Artistic Elements: Reflect the "feminine spirit" and "creative design" mentioned in the brand's identity through descriptive, slightly whimsical, or artistic language where appropriate.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the aesthetic of the brand's visuals (bright, airy, relaxed, lifestyle-focused). Use emojis thoughtfully on social media to enhance the lighthearted and approachable feel.

Social Perception

Positively Associated with FabFitFun, Seen as Good Quality for Lifestyle Products, Represents a Specific Aesthetic, Brand Recognition Tied to Key Items

Copy Examples

• •Unwind in Venice Beach style, wherever you are. Our new [Throw Name] is like a warm California hug – effortlessly chic and oh-so-cozy. Your sofa’s new best friend. #SummerAndRose #CaliCoolComfort
• •From sunrise market runs to sunset beach strolls, carry your essentials with a touch of West Coast calm. Our [Tote Name] blends effortless style with everyday practicality. Adventure on. ✨ #SummerAndRose #VeniceVibes #BohoChic
• •Whispers of sunshine and salt-kissed air. Our new [Necklace/Bracelet Name] adds that perfect touch of feminine, free-spirited charm to your day. Find your sparkle. #SummerAndRose #CaliforniaDreaming #EffortlessStyle
• •Let the scent of coastal blooms and sun-drenched afternoons fill your space. Our [Candle/Diffuser Name] brings those relaxed Venice Beach vibes right to your doorstep. Breathe in the calm. ☀️ #SummerAndRoseHome #CozyLiving #GoldenStateofMind
• •Creating our own little slice of California sunshine today. ☕️ Cozy robe, favorite book, and endless good vibes. How are you finding your cozy? #SummerAndRose #MySRstyle #HomeComforts #RelaxedLiving