Brand Tone

Professional and Service-Oriented

Brand Values

• •Service
• •Quality and Durability
• •Customization
• •Selection

Best Practices

• •Prioritize Clarity Over Cleverness: The copy should be direct, easy to understand, and focused on the customer's needs. Avoid jargon where possible, but use technical terms accurately to build credibility with an informed audience.
• •Adopt a "Problem/Solution" Framework: Structure content to first identify a common customer challenge (e.g., slippery floors, employee fatigue, brand presentation) and then clearly present your product as the definitive solution.
• •Maintain a Helpful, Accessible Voice: Always include clear calls-to-action that encourage dialogue, such as "Contact us for a free quote," "Let's discuss your project," or "We're here to help." This reinforces the service-oriented value.
• •Emphasize "We" and "You": Use collaborative language. Phrases like "We'll collaborate with you" and "We have you covered" build a sense of partnership and customer-centricity.
• •Focus on Benefits, Not Just Features: While listing features like "slip-resistant backing" is important, translate them into tangible benefits for the customer, such as "ensures stability in high-traffic areas" or "reduce slips, trips, falls, etc. and increase workplace safety."

Social Perception

The social perception of Summat.ca is largely neutral and defined by the company's own controlled messaging. Customers perceive it as a straightforward, reliable, and specialized supplier for commercial matting, viewed primarily as a professional B2B service provider.

Copy Examples

• •Your Foundation for Safety and Style. Discover high-performance commercial mats designed for Canadian businesses.
• •Long hours on your feet? Our anti-fatigue mats are engineered for comfort and durability, reducing strain and increasing workplace productivity. Request your free quote today.
• •A first impression starts at the door. Our custom logo mats not only keep your entrance clean but also elevate your brand identity from the moment a client steps inside. Let us help you design the perfect solution for your space. #CommercialMatting #Branding #Safety
• •Solving Your Flooring Challenges: Custom Mats & Expert Advice from Summat.ca
• •At Summat.ca, we do more than sell mats—we provide foundational solutions. From industrial workshops to polished lobbies, we partner with you to ensure every square foot of your space is safe, clean, and professional.