Brand Tone

Conscious, Educated, Empathetic, Questioning, Passionate, Sincere, Inspiring, Positive, Approachable, and Simple.

Brand Values

• •Transparency
• •Health and Wellbeing
• •Sustainability and Environmental Responsibility
• •Conscious Consumption
• •Authenticity
• •Efficacy and Quality
• •Cruelty-Free Practices
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Explain why natural ingredients are chosen (health, environment, efficacy).
• •Acknowledge consumer concerns and position Sumana as a trusted partner.
• •Avoid overly corporate or generic marketing speak.
• •Frame information in an accessible and empowering way, helping customers make informed choices.
• •Maintain a conscious, empathetic, passionate, inspiring, and approachable tone in all communications.

Social Perception

Sumana Cosméticos aims to be perceived as a trustworthy, sustainable, and high-quality brand that empowers consumers to make informed choices about their skincare. They want to be seen as a positive alternative to traditional cosmetics, prioritizing health, transparency, and environmental responsibility.

Copy Examples

• •Discover incredible formulas and safe choices for your skin, born from extensive research and love.
• •We're addressing the lack of transparency in the traditional cosmetics market by sharing every ingredient and its purpose.
• •Experience a truer and more harmonious form of self-care with our natural, vegan, and cruelty-free products.
• •Simplify your skincare routine with our multifunctional solutions, designed for effective and effortless beauty.
• •Join our community and learn more about the impact of your cosmetic choices on your health and the environment.