Brand Tone

Passionate, Creative & Artistic, Niche & Geek-Friendly, Approachable & Personal, Enthusiastic

Brand Values

• •Craftsmanship & Quality
• •Nostalgia & Fandom
• •Uniqueness & Originality
• •Passion for the Craft
• •Customer Connection

Best Practices

• •Know Your Audience Deeply: Understand their language, what excites them (specific games, characters, nostalgic elements), and their sense of humor. Use relevant gaming terminology and references naturally.
• •Emphasize the "Handmade with Love" Aspect: Continuously highlight the care, skill, and passion that goes into each piece. Use words like "handcrafted," "intricate," "meticulously stitched," "passion project."
• •Be Genuinely Enthusiastic: Let your own love for gaming and crafting shine through. Share your excitement about new projects, game releases, or community interactions.
• •Maintain a Friendly and Approachable Voice: Even when discussing the technical skill involved, keep the language accessible. Encourage interaction, questions, and custom requests. Use "I" and "you" to create a direct connection, especially as a solo artist.
• •Visual and Verbal Harmony: Ensure the tone of your copy matches the visual style of your products and branding. If the art is vibrant and playful, the copy should reflect that. If it's more detailed and sophisticated, the language can also convey that, while still being geek-friendly. Consistency across all platforms is key.

Social Perception

Positive within its Niche, Emerging Brand, Specialized & Talented, Trust (Potential Concern for New Customers)

Copy Examples

• •Instagram Post (Showcasing a new Final Fantasy piece): Level up your decor! ✨ Just finished this intricate [Character Name] from Final Fantasy [Number/Game Title] cross-stitch. Hours of passion and countless tiny stitches went into bringing this pixel hero to life. Ready to embark on an epic adventure on your wall? DM for details or tap the link in bio to shop! #FinalFantasy #PixelArt #CrossStitch #HandmadeWithLove #GamingCrafts #SultaniStitches
• •Product Description (for a Chrono Trigger piece on the website): Travel back in time with our handcrafted Gato cross-stitch, inspired by the legendary Chrono Trigger! Each pixel is lovingly stitched to capture the nostalgic charm of this iconic RPG character. Made with high-quality threads and attention to detail, it's the perfect unique gift for any retro gaming enthusiast or a treasured addition to your own collection. Dimensions: [X]cm x [Y]cm. Customizations welcome!
• •TikTok Video Caption (Time-lapse of a piece being made): Watch the magic happen! ⏳ From a blank canvas to a pixel-perfect [Pokemon Name]! Who else finds the process as satisfying as the final result? 🤓 Let me know what character I should stitch next! #Pokemon #CrossStitchIP #PixelArt #CraftyGamer #SultaniStitches #Handmade #WorkInProgress
• •Facebook Ad (Targeting fans of Stardew Valley): Bring a piece of Pelican Town home! 🏡 Our Stardew Valley inspired cross-stitch art adds a touch of cozy, pixelated charm to any space. Perfect for fellow farmers and fans of this heartwarming game. Shop our collection of handcrafted pieces or request a custom design today! Visit sultanistitches.com. #StardewValley #PixelPerfect #HandmadeDecor #GamingMerch #SultaniStitches #SupportSmallBusiness
• •Tweet (Engaging with the gaming community): Just finished a marathon session of [New Game Release/Classic Game] and now I'm buzzing with ideas for new cross-stitch patterns! 🎮🧵 What game world should I dive into next with my needle and thread? Drop your suggestions below! #GamingCommunity #CrossStitchArtist #PixelArt #SultaniStitches #GameInspired