Brand Tone

Sophisticated, Passionate, and Approachable.

Brand Values

• •Quality & Craftsmanship
• •Personalization & Individuality
• •Service & Experience
• •Timeless Style
• •Local Focus

Best Practices

• •Lead with Passion: Always infuse the copy with the brand's genuine passion for tailoring, quality, and style. Use evocative words that convey craft and dedication.
• •Balance Sophistication with a Human Touch: While using sophisticated language to describe products and style (e.g., 'Neapolitan silhouette,' 'artisanal makers'), ensure the overall message remains approachable and welcoming, just like the in-store experience.
• •Tell the Story: Weave the brand's origin story and its connection to Hobart and Tasmania into the narrative. This builds a strong local identity and emotional connection.
• •Focus on the 'Why' Not Just the 'What': Instead of just listing product features, explain the benefit to the customer. It's not just a 'custom suit'; it's 'the confidence of a perfect fit on your most important day.'
• •Maintain Visual and Textual Cohesion: Ensure that the sophisticated, high-quality tone of the copy is always matched by equally professional and polished visuals across all platforms. The elegance of the words should mirror the elegance of the photography.

Social Perception

Viewed as the leading destination for high-quality, bespoke tailoring in Hobart, synonymous with expertise, superior service, and premium quality.

Copy Examples

• •The Sullivan's Fit. It's a Feeling. More than just a suit. It's the confidence on your wedding day, the comfort of a perfect fit, and the feeling of a garment made just for you. We were honored to be a part of this special day. #SullivansTailors #HobartWedding #BespokeSuit #GroomsStyle #MadeInTasmania
• •A Passion for Tailoring, A Love for Hobart. Inspired by the nonchalant elegance of Italian style and driven by a passion for true craftsmanship, Sullivan's Tailors was born. We believe in building a better wardrobe, one focused on quality, fit, and timeless style. Discover the story behind the stitches.
• •Command the Boardroom. Your ambition deserves more than an off-the-rack suit. Experience the difference of made-to-measure, crafted from the world's finest fabrics with a fit that's undeniably yours. Elevate your professional presence. Book your private consultation at our Hobart studio today. #SullivanTailors #HobartBusiness #PowerSuit #MadeToMeasure
• •The Finishing Touches. A great suit is the foundation, but the details define the look. We've just received a new collection of hand-rolled silk ties and deerskin belts, crafted by our artisanal partners in Italy. The perfect complements to your Sullivan's garment. Explore the collection.
• •Your Crew, Your Style. Getting fitted for the big day should be a memory, not a chore. Bring your groomsmen to our Hobart studio for a private fitting. Relax with a whiskey or beer on the couch while we handle every detail, ensuring your entire party looks sharp and cohesive. It's how tailoring should be. #Groomsmen #Hobart #TasmanianWedding #BespokeExperience