Brand Tone

Functional & Practical, Modern & Clean, Aspiring & Calming

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Creativity & Innovative Design
• •Functionality

Best Practices

• •Lead with the Benefit: Always start with the "why." Instead of saying "Buy our shoe rack," say "Create a welcoming, clutter-free entryway." Focus on the feeling and the solution the customer gets.
• •Use a "Modern & Minimalist" Vocabulary: Consistently use words like sleek, clean, modern, minimalist, streamlined, efficient, and uncluttered to reinforce the brand's aesthetic in all communications.
• •Translate Features into Lifestyle Improvements: Don't just list dimensions. Explain what they mean for the customer. For example, "Accommodates 8 pairs of shoes" becomes "Keeps the whole family's daily footwear out of sight."
• •Maintain a Helpful, Encouraging Tone: The brand's voice should be that of a helpful guide to a better-organized life. The tone should be supportive and positive, never demanding or aggressive.
• •Ensure Consistency Across All Touchpoints: The tone used on the website's "About Us" page should match the tone in an email newsletter, a social media post, and even a customer service response. This builds trust and a cohesive brand personality.

Social Perception

The social perception of SULIVES is largely positive, praised for product design and utility, though brand awareness beyond direct purchases is limited and social media presence is not heavily emphasized.

Copy Examples

• •Your Weekend Project: A More Organized Home.
• •From chaos to calm. Our Rattan Shoe Bench isn't just a place to sit —it's the start of a tidier entryway and a more peaceful state of mind. #SULIVES #HomeOrganization #TidyLife #ModernHome
• •Design That Declutters. Discover furniture that blends modern style with practical storage.
• •Tired of the Mess? Get Organized. SULIVES offers beautifully crafted storage solutions that work. From entryway benches to sleek bathroom organizers, find the perfect piece to bring order and style to your home. Shop now for 20% off your first order.
• •More than just storage, it's a statement. With clean lines and a minimalist design, this cabinet seamlessly hides clutter while enhancing your decor. Engineered for durability and designed for modern living, it RIs the functional art piece your home has been waiting for.