Brand Tone

Authentic & Artisanal, Appreciative & Customer-Centric, Quality-Conscious & Value-Oriented, Elegant & Cultured, Warm & Respectful

Brand Values

• •Artisanship & Heritage: Promoting and preserving Indian handcrafted traditions.
• •Quality & Excellence: Commitment to providing products of superior quality and craftsmanship.
• •Customer Satisfaction: Placing a high priority on meeting customer needs and ensuring a positive experience.
• •Authenticity: Offering genuine handcrafted items.
• •Beauty & Design: Focusing on aesthetically pleasing and well-designed products.
• •Affordability: Making designer and handcrafted items accessible.

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the human touch and traditional skills involved in creating the products. This reinforces the value of craftsmanship.
• •Tell a Story: Briefly weave in the narrative of Indian heritage, the skill of the artisans, or the inspiration behind a collection. This adds depth and emotional connection beyond just the product.
• •Use Warm and Respectful Language: Mirror the polite and appreciative tone seen in customer review responses. Address the customer with respect and gratitude.
• •Highlight Quality and Value: Clearly communicate the quality of materials and craftsmanship while underscoring the reasonable pricing, aligning with their mission of affordable designer collections.
• •Maintain Cultural Authenticity: Ensure that the language and imagery used are respectful and accurately represent the Indian culture and artistry the brand stands for. Avoid generic descriptions and be specific about techniques or regional inspirations where appropriate.

Social Perception

Customers generally perceive Sukriti Store very positively. They are seen as a reliable source for high-quality, handcrafted Indian apparel and jewelry. The products are considered beautiful, well-made, and true to their descriptions. The brand is appreciated for its reasonable prices and good customer service, as evidenced by their engagement with reviews. There's a strong association with traditional Indian aesthetics and craftsmanship.

Copy Examples

• •Discover Sukriti Store: Where India's rich artisanal heritage meets contemporary elegance. Each piece, handcrafted with passion, tells a story of quality and timeless design. Adorn your life with beauty, affordably.
• •Feel the embrace of tradition. Our soft cotton Ikat dress, lovingly handcrafted by Indian artisans, blends timeless patterns with breezy comfort. Perfect for your summer, designed for your style. Experience the Sukriti difference.
• •Let your hands narrate a tale of vibrant Indian artistry. Sukriti Store's handcrafted Lac bangles, bursting with color and intricate designs, are more than accessories – they're a celebration. Find your perfect set today.
• •New Arrivals at Sukriti Store! Explore fresh, handcrafted designs in apparel and jewelry, each piece echoing our commitment to quality, beauty, and the skilled artisans of India. Unwrap tradition, redefined.
• •Your satisfaction, our inspiration. At Sukriti Store, we cherish the joy our handcrafted pieces bring to you. Thank you for choosing authentic Indian craftsmanship and making us a part of your story.