Brand Tone

Aspirational & Elegant, Accessible & Value-Oriented, Customer-Centric & Trustworthy, Traditional yet Modern, Enthusiastic & Celebratory

Brand Values

• •Quality
• •Customer Satisfaction
• •Affordability & Value
• •Tradition & Heritage
• •Empowerment & Confidence
• •Convenience

Best Practices

• •Develop a Brand Voice Style Guide: Clearly document the brand's tone (e.g., elegant, accessible, traditional yet modern), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with everyone who creates content.
• •Always Reference Core Values: Ensure copy consistently reflects the brand's values such as quality, customer satisfaction, affordability, and the blend of tradition with modernity. For Suitswala, this means highlighting craftsmanship, Rajasthani heritage, and customer-centric offers.
• •Understand Your Audience: Tailor the language and references to resonate with women who appreciate ethnic Indian fashion, value both tradition and contemporary style, and seek quality at a good price.
• •Be Consistent Across All Channels: Maintain the same brand tone whether it's on the website, social media posts, product descriptions, email marketing, or customer service interactions.
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it aligns with the established brand tone. Gather feedback and make adjustments as the brand evolves or as new insights about the audience are gained.

Social Perception

Positive Customer Feedback, Fashion-Focused, Jaipur-Based (Authenticity), Growing Online Presence

Copy Examples

• •Headline: Embrace Your Inner Royalty. Discover Suitswala. Body: Step into a world where timeless Rajasthani elegance meets contemporary style. Our new collection of handcrafted Kurtis and suits is designed to make you feel effortlessly graceful and confident, every single day. Shop now and enjoy free shipping! Tone Used: Aspirational, Elegant, Traditional yet Modern.
• •Headline: Festive Shine, Affordable Designs. Body: Light up every occasion with Suitswala! Explore our vibrant range of wedding dresses and festive wear, rich in detail and tradition. Get premium quality that celebrates you, without breaking the bank. P.S. Don't miss our "Buy 2, Get 10% Off" offer! Tone Used: Celebratory, Value-Oriented, Accessible.
• •Headline: Crafted with Care, Worn with Love. Body: At Suitswala, every stitch tells a story of heritage and passion. We bring you beautifully designed ethnic wear from the heart of Jaipur, ensuring 100% customer satisfaction with every piece. Experience the comfort and quality you deserve. Tone Used: Customer-Centric, Trustworthy, Quality-Focused.
• •Headline: Modern Woman, Timeless Tradition. Your Style by Suitswala. Body: Who says you can't have it all? Our latest collection seamlessly blends rich Indian traditions with the chic, modern styles you love. Perfect for work, casual outings, or special events – empower your everyday with Suitswala. Tone Used: Empowering, Traditional yet Modern, Versatile.
• •Headline: Jaipur's Finest, Delivered to Your Doorstep. Body: Experience the magic of Rajasthani craftsmanship with Suitswala's exquisite collection of sarees and suit sets. We're committed to bringing you trending, high-quality fashion with the convenience of free shipping and cash on delivery. Your perfect outfit awaits! Tone Used: Authentic (Jaipur-based), Convenient, Value-Oriented.