Brand Tone

The predominant tone of Suit Society is professional, yet approachable and modern. They use language that conveys expertise and quality ("premium fabrics," "expert tailoring") while also being accessible and customer-focused ("easy and affordable," "we make it simple"). Their communication is confident and reassuring, aiming to make the process of getting a custom suit straightforward and enjoyable for the modern man.

Brand Values

• •Quality and Craftsmanship
• •Accessibility and Affordability
• •Customer-Centric Service
• •Sustainability
• •Community and Social Responsibility

Best Practices

• •Maintain a Professional Yet Welcoming Voice: Use clear, confident language that speaks to quality and expertise, but avoid overly technical jargon. The tone should feel like a knowledgeable friend is guiding the customer through the process.
• •Highlight Customer Empowerment: Emphasize that the customer is in control of the design process. Use phrases like "designed by you" and "your style" to reinforce the personal and custom nature of the product.
• •Focus on the "Why" Behind the Suit: Connect the product to the feeling it gives the wearer confidence, success, and feeling one's best. This elevates the brand beyond just a clothing provider to a partner in the customer's personal and professional life.
• •Be Transparent and Reassuring: Clearly communicate the "Perfect Fit Guarantee" and the ease of the process. This builds trust and alleviates any concerns a first-time custom suit buyer might have.
• •Incorporate Brand Values into Messaging: Regularly mention commitments to sustainability and social responsibility. This adds depth to the brand's identity and resonates with consumers who value ethical practices.

Social Perception

Customers and the general public perceive Suit Society as a reliable and high-quality provider of custom suits. They are often recommended for their excellent customer service, with staff being described as friendly, patient, and knowledgeable. The brand is also seen as offering good value for money, with well-priced suits that don't compromise on quality. Their at-home tailoring service is noted as a convenient and personalized option for busy clients.

Copy Examples

• •At Suit Society, we believe a great suit is more than just fabric and thread it's confidence, tailored. We've modernized the art of custom suiting to make it simple and affordable for you to design a suit that's uniquely yours. Experience the difference of a perfect fit.
• •Your style is personal. Your suit should be too. From the lapels to the lining, every detail of your Suit Society garment is crafted to your exact specifications. Using only the finest materials, we deliver a one-of-a-kind suit with a fit that's guaranteed.
• •We're here to ensure you look and feel incredible for life's biggest moments. With a commitment to quality craftsmanship and a seamless tailoring experience, Suit Society is your partner in style. Plus, with every purchase, you're supporting mental health initiatives through our partnership with Beyond Blue.
• •Gone are the days of stuffy, inaccessible tailoring. Suit Society brings the custom suit experience to you, whether online or in one of our showrooms. Discover our curated selection of premium fabrics and design a suit that truly represents you.
• •Stand out for all the right reasons. Our expert stylists are here to guide you through the process of creating a custom-tailored suit that fits your body, your style, and your budget. Book your appointment today and experience the Suit Society difference.