Brand Tone

Professional yet Accessible, Value-Oriented, Experienced and Knowledgeable, Customer-Focused

Brand Values

• •Affordability/Value for Money
• •Quality
• •Customer Satisfaction
• •Variety and Selection
• •Experience/Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional yet Accessible, Value-Oriented, Experienced, Customer-Focused) with examples of 'do's and don'ts' for all writers.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Ensure the language is easy to understand for a broad audience looking for suits, focusing on benefits.
• •Emphasize Value Consistently: Whether it's price, quality for the price, or the service received, the 'value' aspect should be a common thread in most communications.
• •Maintain a Helpful and Supportive Stance: Copy should aim to assist the customer in their decision-making process, reinforcing the 'expert service' and 'customer satisfaction' values.
• •Be Authentic in Claims: While highlighting affordability, ensure claims about quality and expertise are believable and, where possible, backed by specifics (e.g., fabric details, tailoring features, specific examples of expert advice). Avoid hype that can't be substantiated.

Social Perception

A reliable provider of quality, affordable suits with good customer service. Mixed experiences on external review platforms indicate perceived value can be high for some, particularly when price is a major factor. Lack of strong social media presence means perception is shaped by individual customer experiences on third-party platforms.

Copy Examples

• •Headline (Website Banner/Ad): Sharp Style, Smart Price. Discover Your Perfect Suit at Suits99 – Quality Craftsmanship, Unbeatable Value.
• •Product Description Snippet (Wedding Suit): Make your special day unforgettable with our elegant wedding suits. Expertly tailored for a flawless fit and crafted from premium fabrics, all without breaking the bank. Look your best, effortlessly. Explore the collection.
• •Email Subject Line (Sale Promotion): 👔 Suits Starting at $99! Your Expert Look for Less is Here.
• •About Us Snippet: For over 20 years, Suits99 has been dedicated to dressing men in quality suits that don't compromise on style or your budget. We believe every man deserves to look and feel his best, and our expert team is here to ensure you do. Your satisfaction is our success.
• •Social Media Post (if they were to start one): Ready for that big interview? Or a night out? Suits99 has you covered with stylish, affordable suits that make a statement. Visit us in-store in LA or shop online 24/7! #Suits99 #MensFashion #AffordableStyle #SharpDressedMan