Brand Tone

Professional and Authoritative

Brand Values

• •Expertise and Specialization
• •Durability and Sustainability
• •Trust and Heritage
• •Service and Efficiency

Best Practices

• •Prioritize Expertise Over Emotion: Always lead with authority and skill. Use terms like "authorized," "certified technician," "specialized," and "expert craftsmanship" to reinforce the brand's core strength.
• •Be Direct and Solution-Oriented: Frame all copy around solving a problem. The customer has a broken item; the copy should clearly and efficiently guide them to the solution, whether it's a repair, a spare part, or a damage report.
• •Leverage Heritage and Trust: Consistently mention the "since 1959" legacy and the "family-owned" aspect in relevant places (like the footer or "About Us" page) to build confidence and differentiate from newer, less established competitors.
• •Emphasize Sustainability Through Durability: Instead of using trendy "eco-friendly" buzzwords, focus on the practical benefit: "Extend the life of your investment" or "Restore your luggage for many more journeys." This aligns with the practical nature of the brand.
• •Maintain a Uniformly Professional Voice: Avoid slang, excessive exclamation points, or overly casual language across all platforms (website, email communications, invoices). Every touchpoint should reflect the same level of professionalism seen on the website.

Social Perception

Perceived as a specialized, skilled artisan or technician service, sought out of necessity rather than desire. Reputation is built on word-of-mouth and direct search, reinforcing an image of a traditional, skill-based business known for quality workmanship, speed, and handling complex claims.

Copy Examples

• •Don't replace it, repair it. As the only authorized Samsonite and Rimowa Service Center in Denmark, we bring decades of craftsmanship to every wheel, handle, and zipper. Restore your trusted travel companion today.
• •Expert Suitcase Repair | Authorized for Samsonite & Rimowa. Broken wheel or stuck handle? Our certified technicians restore all major brands. Get a professional damage assessment for your airline claim. Quality repairs since 1959.
• •Your luggage has stories. We make sure it can tell more. From airline damage to the wear and tear of adventure, our workshop is equipped to handle it all. We provide official damage assessments and handle warranty claims to get you back on your journey, faster.
• •For the hands-on traveler. Find genuine Samsonite and Rimowa spare parts here. Keep your high-quality luggage in perfect working order with the same components our experts use. Order your wheels, locks, and handles today.
• •Three generations of expertise in every repair. Since 1959, our family has been dedicated to one thing: preserving the life of your luggage. We believe in quality that lasts, and our certified repairs are a testament to that commitment.