Brand Tone

aspirational yet accessible. It's confident, stylish, and modern, but also friendly and customer-focused. The language used is positive and empowering, with phrases like "elevate your wardrobe" and "make a sophisticated statement." The tone is professional when describing product quality but becomes more enthusiastic and engaging on social media.

Brand Values

• •Affordability & Value
• •Inclusivity
• •Quality & Style
• •Customer-Centric Service
• •Community Connection

Best Practices

• •Lead with Value: Always anchor the copy in the core values of affordability and quality. Use phrases like "premium style, accessible price" or "invest in quality without breaking the bank."
• •Emphasize Inclusivity: Regularly mention the full-size range in product descriptions and campaigns. Use inclusive and empowering language that speaks to "all men" and "every body type."
• •Maintain an Aspirational Tone: Use strong, confident verbs and positive adjectives. Words like "elevate," "discover," "sharp," "sophisticated," and "confident" align with the brand's stylish image.
• •Balance Professionalism with Personality: Keep product descriptions clear, detailed, and professional. On social media, adopt a more energetic and engaging voice, using emojis, questions, and trending hashtags to connect with the audience.
• •Incorporate Social Proof: Leverage the excellent customer feedback. Integrate testimonials and review snippets into ad copy and social media posts to build trust and reinforce the brand's reputation for quality and service.

Social Perception

The public perception of Suitbae is largely positive. It is viewed as a reliable and trustworthy source for affordable, fashionable menswear. Customers frequently compliment the excellent value for money, the quality of the suits, and the speed of delivery. The brand is perceived as a go-to for special occasions like weddings and proms, with its wedding packages being a particularly popular offering. The emphasis on a physical showroom in Blackpool adds a layer of trust and legitimacy.

Copy Examples

• •Your big day deserves a look that’s as unforgettable as the moment itself. With Suitbae's wedding packages, you get timeless style without the premium price tag. From the perfect fit to the finest details, we’ve got you and your groomsmen covered. Walk down the aisle in confidence.
• •Glow up for prom season! 🔥 From classic tuxedos to bold, modern three-pieces, find your perfect fit at our Blackpool showroom or online. We've got all sizes, all styles. Don't just show up. Arrive. #SuitUp #PromNight #Suitbae
• •Style knows no size. Our Kian XL Three-Piece Suit is crafted for a powerful silhouette, combining a comfortable, breathable fabric with a modern, tailored fit. Feel sharp and confident at any event. Because every man deserves to look his best.
• •Don't just fit in, find your perfect fit. We started Suitbae to make sure every man could access a suit that feels like it was made for him. Explore our new collection of tweed and slim-fit suits, designed for comfort, quality, and standout style.
• •Proudly supporting Blackpool FC on and off the pitch! As the Official Suit Supplier, we bring the same commitment to quality and style to our entire community. Visit our showroom on Arkwright Court for a suit that makes you feel like a champion.