Brand Tone

Minimalist, Sophisticated, and Aspirational

Brand Values

• •Versatility and Modernity
• •A New Perspective
• •Nature-Inspired Aesthetics
• •Feminine and Refined Fit
• •Quality and Simplicity

Best Practices

• •Emphasize "Effortless Transition": All copy should reinforce the core value of versatility. Use phrases that bridge the gap between the golf course and daily life, such as "from the green to the city," "for your round and beyond," or "performance meets lifestyle."
• •Use a Refined, Minimalist Vocabulary: Avoid loud, aggressive, or overly technical language. Stick to a sophisticated lexicon that reflects the product design. Words like "streamlined," "refined," "subtle," "fluid," and "understated" align well with the brand's aesthetic.
• •Speak to the "Why," Not Just the "What": Instead of only listing features (e.g., "moisture-wicking fabric"), describe the feeling or benefit (e.g., "Stay composed and comfortable through every swing"). Connect the apparel to the aspirational experience of modern golf.
• •Incorporate Natural and Sensory Language: The brand states its color palettes are inspired by nature. This should be a recurring theme in the copy. Use descriptive language that evokes the senses —"the soft hue of early morning sky," "the rich texture of damp earth," "a silhouette as clean as the horizon."
• •Maintain a Calm and Confident Voice: The tone should never be desperate or salesy. It should be assured and inviting, reflecting the confidence of the woman the brand dresses. The copy should guide the customer, not shout at her. This approach aligns with the exclusive, personal feel of their pop-up events.

Social Perception

SUIC GOLF is perceived as a niche, high-quality, and fashionable brand, particularly appealing to younger, style-conscious female golfers. It is seen as a refreshing alternative to mainstream golf brands, offering a clean, logo-light aesthetic that can be integrated into a daily wardrobe.

Copy Examples

• •Breathe in the new season. Our '24 Autumn Collection is here, blending sharp silhouettes with colors drawn from the morning light. Designed for the course, styled for your life. #SuicGolf #ModernGolf
• •Where the fairway meets the everyday. Effortless style, designed to move with you.
• •The Elle Dress: A study in fluid movement. Crafted from a performance fabric that breathes with you, its minimalist design and tailored fit offer a refined silhouette from the first tee to your evening plans. Effortless elegance, redefined for the modern game.
• •Inspired by Nature: Discover Our New Earth-Toned Palette
• •SUIC GOLF: Style in Play.