Tono de Marca

sophisticated, knowledgeable, and reverent

Valores de Marca

• •Timelessness
• •Sustainability & Circularity
• •Curation & Quality
• •Narrative

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values of timelessness, sustainability, and narrative. Don't just sell an object; sell its history, its enduring design, and its place in a conscious home.
• •Use an Educated, Elegant Vocabulary: Employ words like "curated," "timeless," "enduring," "narrative," "authenticity," and "craftsmanship." This reinforces the brand's sophisticated and knowledgeable tone.
• •Tell the Story: For each product, especially on social media and in descriptions, briefly touch on its era, design movement (e.g., Art Deco, Brutalist), or unique history. This gives the object a personality and justifies its value.
• •Emphasize Conscious Consumption: Frame the purchase not as a fleeting acquisition but as a long-term investment in beauty and sustainability. Use phrases like "conscious purchase," "forever pieces," and "rejecting the throwaway culture."
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, and artistic style of the photography is mirrored by copy that is equally uncluttered, elegant, and purposeful. Avoid slang, excessive emojis, or overly casual language that would clash with the brand's sophisticated identity.

Percepción Social

Perceived as a high-end, niche curator of beautiful and unique vintage objects, targeting a discerning clientele that values design history, sustainability, and unique home decor.

Ejemplos de Copy

• •Timeless Objects, Modern Homes. Discover curated vintage pieces with stories to tell.
• •Honest materials, enduring form. This 1970s Brutalist candleholder is more than a decor piece; it's a testament to a design philosophy that celebrates raw, sculptural beauty. Hand-selected for its unique character, it brings a touch of history and strength to any space. Explore the collection via the link in our bio. #BogaAvante #VintageHome #BrutalistDesign #TimelessDecor
• •New Arrivals: The Art of Lasting Design
• •Tired of the temporary? At Boga Avante Shop, we believe in the permanence of good design. We travel the world to curate vintage decor and tableware that transcend trends. Each piece is chosen for its quality, story, and soul. Give your home the gift of timelessness. Shop our collection of conscious, beautiful objects.
• •A first edition treasure, this 1990 monograph on Mondrian offers an intimate look into the artist's journey to abstraction. The hardcover volume, with its 108 illustrations, is a piece of art history itself. As with all our objects, it has been carefully selected to reflect our belief in design that lasts for generations, carrying its past into the present. A perfect centerpiece for the thoughtful collector.