Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Informal, Relatable, Edgy, Alternative, Humorous, Witty, Authentic, Handmade, Youthful and Slightly Rebellious
Brand Values
- •Originality and Self-Expression
- •Craftsmanship and Quality
- •Authenticity and Personality
- •Customer Collaboration
- •Community/Friendship
Best Practices
- •Always write with the established informal, edgy, and humorous tone. If it sounds like something Dan or Mike would (jokingly) say, you're on the right track.
- •Don't be overly polished. A bit of raw, relatable language reinforces the "handmade by us" feel. Avoid corporate jargon like the plague.
- •Use slang and cultural references (where appropriate and authentic) that resonate with the alternative, youthful target audience.
- •From product descriptions and social media captions to error messages and order confirmations, let the brand's unique personality shine through.
- •Share the "two mates" origin story, the inspiration behind designs, or funny customer interactions (with permission) to build connection and reinforce the brand's relatable, slightly rebellious spirit.
Social Perception
Sugar Theory is likely perceived as a niche, independent brand catering to individuals seeking alternative and personalized clothing and accessories. The handmade aspect and the story of two friends starting the company likely foster a perception of authenticity and a personal touch. Their edgy product names and designs would appeal to a subculture that values non-conformity and unique style. Customers likely appreciate the option for custom designs, allowing for personal expression. The brand is UK-based but ships worldwide, giving it a potentially broader, though niche, international appeal.
Copy Examples
- •Your head called. It's cold. And boring. Fix both with our new [Product Name] beanie. Handmade, so you know it's got soul (and will actually keep you warm). Shop link in bio before Mike wears them all. #SugarTheory #HandmadeHeadwear #AlternativeStyle
- •Less talk, more skate. Or, you know, just look cool like you do. This tee won't teach you to kickflip, but it’ll make you the raddest dude at the park (or in the pub, we don't judge). 100% cotton, 100% not sorry. #SkateOrDie #SugarTheoryStreet
- •Fresh Threads & Bad Jokes Inside // New from Sugar Theory
- •Just two mates from the Valleys who got tired of boring clothes. So we started making our own. Now we make 'em for you too. Got an idea? Hit us up. We’re probably not too busy. #SugarTheory #HandmadeRevolution
- •Image of someone looking cool in their gear. Text: Normal is overrated. Get 15% off your first dose of different. Code: UNBORING. Swipe up. Or don't. Your loss. 😉
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