Brand Tone

Aspirational & Artistic, Playful & Upbeat, Feminine & Chic, Mindful & Serene, Friendly & Welcoming

Brand Values

• •Aesthetics & Design
• •Eco-Friendliness & Sustainability
• •Quality & Functionality
• •Individuality & Self-Expression
• •Joy & Positivity
• •Community & Social Responsibility

Best Practices

• •Ensure all imagery aligns with the vibrant, artistic, and serene Bali-inspired aesthetic. High-quality photos and videos showcasing the mats in beautiful settings will reinforce the brand's aspirational and chic tone.
• •Balance the artistic and luxurious aspects with a touch of lightheartedness and fun, especially on social media. Use witty captions, engaging questions, and relatable content that doesn't take itself too seriously, while still highlighting the quality and design.
• •Consistently communicate the sustainable materials and eco-friendly practices, but do so in a way that feels genuine and integrated into the brand's beautiful lifestyle narrative, rather than overly technical or preachy.
• •Understand the desires of a yogi who values aesthetics, wellness, and self-expression. Use empowering and inspiring language that resonates with a mindful yet stylish individual. Incorporate terms and imagery that evoke the Bali spirit.
• •Maintain Consistency Across Platforms: While the specific content might vary (e.g., playful on TikTok, more curated on Instagram), the core brand voice – artistic, vibrant, eco-conscious, and aspirational with a friendly touch – should remain recognizable everywhere. Regularly review all communications to ensure alignment.

Social Perception

Stylish & Fashionable, High Quality & Luxurious, Eco-Conscious, Inspiring & Motivating, Bali-Associated

Copy Examples

• •Headline: Unroll Your Bali Bliss. Our Eco-Luxe Mats Await. Body: Designed in paradise, crafted for your practice. Sugarmat Bali brings you yoga mats that are as vibrant and soulful as the island itself. Made with sustainable materials and a touch of magic. Find your flow. (Tone: Aspirational, Artistic, Serene)
• •Headline: Yoga Just Got Prettier. (You're Welcome). Body: Why settle for boring? Your practice deserves a mat that sparks joy. Sugarmat Bali: where eco-friendly meets oh-so-fabulous. Warning: may cause extreme mat-isfaction. (Tone: Playful, Feminine, Chic)
• •Headline: From Downward Dog to Island Daydream. Body: Let the beauty of Bali inspire every breath. Our artist-designed yoga mats offer superior grip and a luxurious feel, turning your workout into a work of art. Eco-conscious. Stunningly you. (Tone: Artistic, Mindful, Aspirational)
• •Headline: Sweat, Smile, Repeat. The Sugarmat Way. Body: Life’s too short for dull yoga mats. Grab a Sugarmat Bali original – designed to make you shine, support your flow, and love the planet. Ready to add some sparkle to your Savasana? (Tone: Playful, Upbeat, Friendly)
• •Headline: More Than a Mat. It’s a Masterpiece. Body: Elevate your practice with Sugarmat Bali. Each mat is a canvas of vibrant design and sustainable innovation, created to support your journey, from your first pose to your deepest meditation. Experience the art of yoga. (Tone: Artistic, Quality-focused, Aspirational)