Brand Tone

Casual and Friendly, Authentic (Local Hawaiian), Playful and Bold, Approachable, Enthusiastic

Brand Values

• •Quality
• •Affordability/Value
• •Authenticity & Local Identity
• •Originality & Exclusivity
• •Community
• •Fun & Inclusivity

Best Practices

• •Create a "Brand Voice" Style Guide: Document key elements of your tone (e.g., casual, Hawaiian slang, bold, enthusiastic), including approved and discouraged words/phrases. This ensures anyone writing copy understands the voice.
• •Know Your Audience Deeply: Continue to speak their language. Engage with comments and direct messages to understand how they talk and what resonates with them. The "everyday golfer" who appreciates Hawaiian culture is key.
• •Authenticity Over Everything: Stay true to the brand's roots and story. The "pandemic project turned passion" and "for locals, by locals" narratives are powerful and should be woven in naturally. Avoid corporate jargon or overly formal language.
• •Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, emails, and even customer service interactions.
• •Inject Personality and Fun: Don't be afraid to use humor, emojis (where appropriate, like on social media), and enthusiastic language that reflects the founders' passion and the brand's "Let's get loud" mentality.

Social Perception

Locally Loved, Stylish and Unique, Good Quality for Price, Connected to Hawaii, Engaged and Approachable

Copy Examples

• •HOWZIT, GOLF FAM! 🤙 Fresh drop just hit the site! 🔥 This new [Polo Name] polo is pure island fire – guaranteed to turn heads from the first tee to the 19th hole. Limited run, so grab yours before they’re pau! #SugarCaddyHI #MadeInHawaii #GolfLife #AlohaStyle #LimitedDrop
• •Boring Golf Gear Sucks. We Fixed It. 🚀 Shop Sugar Caddy: Hawaii-inspired, damn good polos that don’t break the bank. Look legendary, even if you’re just looking for your ball. Let's Get Loud. [Shop Now Button]
• •Score Big! ⛳ Sugar Caddy Deals You Don't Wanna Miss, Brah!
• •Keep the Hawaiian sun (and bad vibes) outta your eyes with the [Hat Name] cap. Waterproof, lightweight, and reps the islands hard. Perfect for bombing drives or just cruising. #SugarCaddy #IslandGear #StayShady
• •New [Product Type] just landed! 🚀 Who’s ready to upgrade their golf game and look epic doing it? Tag a mate who needs this! #SugarCaddyHI #HawaiiGolf #NewGear #FYP #BeSeen