Tono de Marca

Empowering, inclusive, and passionate

Valores de Marca

• •Empowerment
• •Inclusivity
• •Passion and Resilience
• •Authenticity
• •Community

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should connect back to the core value of empowerment. Frame products not just by their features, but by the feeling of confidence they provide.
• •Maintain the #BLUSHBabe Community: Consistently use the #BLUSHBabe hashtag and terminology. Feature user-generated content to make the community feel seen and valued, reinforcing the brand's inclusive message.
• •Tell the Founder's Story: Weave the brand's origin story into marketing materials where appropriate. Reminding customers that the brand was built on passion and overcoming challenges creates a powerful, authentic connection.
• •Use Inclusive and Aspirational Language: Continue to use words that speak to a broad audience ("everyone," "dreamer," "visionary," "working woman"). This reinforces the brand’s commitment to inclusivity while inspiring customers.
• •Be Personal and Direct: Write as if you are speaking directly to a client or a friend. The founder's message is personal and heartfelt, and the brand's voice should reflect that same level of direct, passionate communication.

Percepción Social

A personal, purpose-driven, high-quality, and accessible glamour brand that understands and celebrates its customers. Aims to overcome confusion with similarly named brands.

Ejemplos de Copy

• •Unleash the visionary within. Our new 'Limitless' Matte Lipstick isn't just a color, it's a statement. Bold, resilient, and unapologetically you. Ready to be empowered? #BLUSHBabe #LimitlessLips #EmpowermentInAStick
• •For the Dreamers. The Doers. The Visionaries. This is Makeup for Everyone. This is SUGARBlush.
• •Hey #BLUSHBabe, Your Daily Dose of Empowerment is Here.
• •Makeup is more than just color. It's courage. It's strength. It's your personal armor. Founded by a makeup artist with a passion for empowerment, SUGARBlush is made for YOU. Discover your new favorite glam today.
• •Why just shine when you were born to glow? Our 'Glow Getter' highlighter is a creamy, buildable formula designed for every skin tone. It’s for the working woman finishing a project, the dreamer chasing a passion, and the bride on her special day. Because every moment is a chance to be radiant.