Brand Tone

Comforting, Sensory, Appreciative, Slightly Elegant/Artisanal

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Enjoyment
• •Natural Ingredients (implied)
• •Transparency (implied)

Best Practices

• •Emphasize sensory details when describing scents, focusing on the emotions and memories they evoke.
• •Highlight the handmade and artisanal nature of the products, showcasing the care and attention to detail.
• •Incorporate customer testimonials and reviews to build trust and social proof.
• •Maintain a positive and appreciative tone when interacting with customers, acknowledging their feedback and addressing concerns promptly.
• •Use elegant and descriptive language to convey a sense of luxury and relaxation.

Social Perception

Highly Positive, Giftable, Effective Products, Good Customer Service

Copy Examples

• •"Indulge in the sweet and alluring scent of Jasmine blended with tender notes of rose petals. Our handmade candles are crafted to transform your personal time into a blissful escape."
• •"We're so grateful for your support! Thank you for choosing Sufrena Aromas to fill your home with beautiful fragrances."
• •"'Very nice & comforting,' says one of our happy customers. Experience the magic of our wax melts and discover your new favorite scent."
• •"Our stylishly designed and beautifully packaged soaps make the perfect gift for loved ones (or yourself!)."
• •"We believe in the power of personal time. That's why we handcraft each product with love, to help you create moments of peace and relaxation."