Brand Tone

Spiritual & Protective, Personal & Heritage-Inspired, Fashion-forward & Elegant, Approachable & Positive, Direct & Benefit-Oriented

Brand Values

• •Protection & Well-being
• •Meaning & Symbolism
• •Quality & Craftsmanship
• •Heritage & Tradition
• •Customer Delight
• •Fashion & Style

Best Practices

• •Emphasize Meaning and Symbolism: Always weave in the protective qualities and the story behind the charms (evil eye, Hamsa, etc.). Explain what they represent – protection, luck, peace.
• •Maintain a Warm, Positive, and Slightly Spiritual Voice: Use language that is uplifting, reassuring, and hints at a deeper connection or heritage. Words like "inspire," "protect," "love," "faith," "peace," "luck," "safeguard" should be common.
• •Highlight Quality and Australian Design: Reinforce the use of sterling silver, 14K gold, and the brand's origin as an Australian designer label known for quality and fashion-forward pieces.
• •Incorporate Storytelling: Briefly mention Sue Sensi's heritage or the ancient traditions that inspire the designs where appropriate, to add depth and authenticity. This connects the product to a larger narrative.
• •Keep it Visually Connected: Ensure copy complements the visual style of the brand – which is often clean, elegant, and focused on the beauty of the jewellery. The language should feel as refined and thoughtful as the designs look. Use emojis thoughtfully on social media to enhance emotion (e.g., 🧿, ✨).

Social Perception

Positive Associations, Niche Appeal, Trusted Australian Brand, Giftable, Some Mixed External Reviews

Copy Examples

• •Instagram Post: "Adorn yourself with more than just jewellery. Our 'All Seeing Eye' necklace, crafted from the finest sterling silver, is your daily shield of protection and a whisper of ancient wisdom. Wear your story. ✨ #SueSensi #EvilEyeJewellery #MeaningfulProtection"
• •Facebook Ad: "Looking for a gift that speaks from the heart? Sue Sensi’s heritage-inspired designs offer love, protection, and timeless elegance. Each piece tells a story. Give the gift of meaning. Shop now and enjoy 10% off your first order. [Link]"
• •Product Description (Chilli Colours Bracelet): "Ignite your spirit with our vibrant Chilli Colours Bracelet! A playful dance of colourful beads and our signature evil eye charm, designed to bring luck, ward off negativity, and add a pop of joyful energy to your every day. Handcrafted with love, because your protection should be as unique as you are."
• •TikTok Video Caption: "Unboxing good vibes only! 🧿✨ My new @suesensidesign piece just arrived and I’m obsessed with the energy it brings! #SueSensi #EvilEye #JewelleryWithMeaning #ProtectYourEnergy #UnboxingMagic"
• •Website Banner: "Sue Sensi: Where Ancient Tradition Meets Modern Elegance. Discover Jewellery That Protects and Inspires. [Shop Our Collections]"