Brand Tone

Magical, Nostalgic, and Heartfelt

Brand Values

• •Tradition
• •Quality & Craftsmanship
• •Magic of Christmas
• •Family Connection
• •Attention to Detail

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling (magic, nostalgia, warmth) and then describe the product's features. The "why" (the feeling) is more important than the "what" (the product).
• •Use a "Magical" Lexicon: Consistently use words like magic, wonder, story, tradition, dream, sparkle, glow, heartfelt, cherish, and moment. This reinforces the brand's core theme.
• •Always Tell a Story: Frame every product not as an object, but as a character or setting in the customer's personal Christmas story. Ask questions in your copy to prompt them to imagine ("What memories will you create?").
• •Emphasize Legacy and Tradition: Position the products as heirlooms—items to be passed down through generations. Use phrases like "the start of a new tradition" or "a piece to cherish for years to come."
• •Maintain a Warm and Personal Tone: Whether responding to comments or writing website copy, the voice should always be friendly, appreciative, and personal, as if speaking to a fellow Christmas lover. Avoid cold, corporate language.

Social Perception

The public perception of Sueños de Navidad is overwhelmingly positive. Customers see it as a purveyor of beautiful, high-quality, and unique Christmas decorations. The brand is perceived as a premium option for serious decorators and collectors. The 'handmade by seniors' aspect of their teddy bears adds a positive social narrative that resonates well with customers. There is no evidence of significant negative feedback; instead, comments and reviews express admiration and satisfaction.

Copy Examples

• •Instagram Post (Showcasing a new villa piece): Headline: The Story Unfolds in a New Light. Body: Every tiny window, every snow-dusted roof tells a story. Introducing the ‘Grandma’s Bakery’ villa, where the sweetest memories are baked. What story will your Christmas village tell this year? Discover the magic, one piece at a time. #SueñosDeNavidad #VillasNavideñas #ChristmasMagic #HolidayTraditions
• •Email Subject Line (For a seasonal promotion): Unlock the Magic... A Gift from Sueños de Navidad Awaits.
• •Product Description (For the handmade teddy bear): More than a decoration, this is a hug waiting to happen. Each of our bears is crafted with love and care by the patient hands of Mexican artisans. Place it on your tree or in the arms of someone special, and let it become a part of your family's Christmas story.
• •Website Banner CTA: Headline: Build More Than a Village. Build a Tradition. Button: Start Your Collection
• •Facebook Ad (Short video format): Text: Remember the wonder you felt as a child on Christmas morning? That feeling is here. Sueños de Navidad brings you collectible pieces so full of detail, they bring the magic of the season right into your home. Create your own world of wonder.