Brand Tone

Informative, trustworthy, and customer-centric, with a focus on quality and reliability.

Brand Values

• •Quality
• •Reliability
• •Customer Satisfaction
• •Sustainability
• •Transparency

Best Practices

• •Develop a Brand Voice Guide outlining personality, tone characteristics, key messaging, and a 'do/don't' list for language.
• •Deeply understand your target audience's aspirations, language, and what resonates with them.
• •Maintain consistency across all channels, ensuring the core brand voice is recognizable in website copy, emails, social media, and customer service.
• •Adapt the tone slightly for each platform, but ensure the underlying voice remains consistent.
• •Periodically audit content to ensure it aligns with the defined brand tone and values.

Social Perception

Given the potential for confusion with unrelated individuals and the absence of significant online discussion (positive or negative), the brand's perception will largely be shaped by individual customer experiences. The aim should be to build a reputation for quality, reliability, and positive customer service.

Copy Examples

• •"Surlean Foods: Providing families with wholesome ingredients for delicious meals."
• •"Discover the Surlean Foods difference – quality you can taste in every bite."
• •"At Surlean Foods, we're committed to sustainable practices and responsible sourcing."
• •"From our farm to your table, Surlean Foods delivers freshness and flavor."
• •"Experience the convenience of Surlean Foods without compromising on nutrition."