Tono de Marca

Calm, inspiring, and minimalist. Gentle, encouraging, friendly, and refined, positioning the brand as a helpful guide to achieving peace, organization, and a pleasant environment.

Valores de Marca

• •Aesthetic & Design
• •Organization & Productivity
• •Well-being & Sanctuary
• •Curation & Quality

Mejores Prácticas

• •Use a "Calm & Inspiring" Lexicon: Prioritize words like sanctuary, clarity, focus, inspire, create, harmonize, and essentials. Avoid aggressive, urgent sales terms. The tone should pull customers in with inspiration, not push them with pressure.
• •Speak to the "Why," Not Just the "What": Frame products around their emotional benefit. The copy should connect the product to the values of well-being and productivity.
• •Maintain Visual and Textual Harmony: The clean, minimalist aesthetic of the visuals must be mirrored in the copy. Keep sentences short, use ample white space, and employ a simple, elegant vocabulary.
• •Engage Gently and Helpfully: In all customer interactions, maintain a friendly, supportive, and approachable voice. Offer advice on organization or desk styling.
• •Create a Simple Style Guide: Document the brand’s core messaging, including preferred words, punctuation rules, and curated emojis, to ensure consistency across all platforms and content creators.

Percepción Social

Trendy, aspirational, and niche brand for students, young professionals, and creatives who value aesthetics. Perceived as a source for "Instagram-worthy" or "Pinterest-perfect" desk setups, offering unique style and emotional benefits like calm and satisfaction.

Ejemplos de Copy

• •Your sanctuary awaits. Transform your desk from a place of work to a space of peace. Our new ceramic organizers bring form and function into perfect harmony. ✨ #sudesk #deskinspo #minimalistworkspace #organizedlife
• •Clarity begins here. The Essential Planner isn't just for schedules; it's for designing a life with intention. With a minimalist layout and smooth, high-quality paper, it gives your thoughts the space they deserve. Plan your day, find your focus.
• •From chaos to calm in one click. #desksetup #organizationhacks #sudesk #studytok
• •Tired of workspace clutter? Create the desk you deserve. Sudesk offers a curated collection of minimalist accessories designed to bring calm and focus to your day. Shop now and save 15% on your first order.
• •A little peace for your inbox (and your desk).