Brand Tone

Humorous and ironic, casual and youth-oriented, community-focused and exclusive, direct and unfiltered.

Brand Values

• •Community and Belonging
• •Authenticity
• •Entertainment
• •Exclusivity

Best Practices

• •Consistently use slang and catchphrases from the Papaplatte community to reinforce authenticity and strengthen bonds with the audience.
• •Write copy in a casual, conversational tone, as if speaking directly to a friend, avoiding formal language and corporate jargon.
• •Frame product launches as limited 'drops' and use language that creates urgency and highlights the collectible nature of items.
• •Whenever possible, tie merchandise to specific moments, running jokes, or popular themes from Papaplatte's streams to add context and value for fans.
• •Ensure that visuals (product photography, graphics) match the unfiltered, meme-centric, and youth-focused tone of the copy, making the entire brand presentation a natural extension of the streamer's online world.

Social Perception

Within the community, the brand is perceived positively as a core part of the Papaplatte experience, valued for high-quality materials and unique designs that express fan identity and support the creator. Outside the community, individuals unfamiliar with Papaplatte would likely find the brand's name, designs, and slogans random and nonsensical, highlighting its niche and targeted nature.

Copy Examples

• •NEW DROP. LIVE NOW. You asked. We listened. The new 'Goofy' Hoodie is here to make your closet less boring. Built with premium 300gsm fabric for maximum comfort while you're watching the stream. Limited stock. Don't sleep on this. Link in bio.
• •Official Merch for the Real Ones. Not actually sausages.
• •The "I GUESS" Tee: For when you're not sure, but you're sure. This isn't just a t-shirt; it's a statement. Made from 100% premium cotton with a high-quality stick on the chest. The fit is oversized, the quality is undeniable. You know the vibe.
• •Still thinking about it? Your cart is waiting. This isn't just merch, it's a piece of the community. Grab it before it's gone for good and avoid the FOMO. Complete your order now.
• •POV: You secured the restock. The S&B shop is live again. GO! We restocked your favorites. Tag a friend who needs to see this. #papaplatte #merch #sucukundbratwurst