Brand Tone

The tone of Such Skincare is empowering, educational, and down-to-earth. It's friendly and approachable while maintaining credibility through a focus on natural science and transparency. The brand speaks directly to the customer, using phrases like "bare-it-all essentials" and "radiate confidence." They address real-world skin concerns like "buttne" in a straightforward, destigmatized manner.

Brand Values

• •Natural & Pure
• •Minimalism & Versatility
• •Sustainability & Eco-Consciousness
• •Transparency & Honesty
• •Confidence & Empowerment

Best Practices

• •Lead with Honesty and Transparency: Always be upfront about ingredients and product purpose. Use straightforward language and avoid making unrealistic claims. The "no 'BS'" attitude is a core part of the brand's identity.
• •Emphasize Simplicity and Minimalism: Consistently reinforce the "less is more" philosophy. Highlight the multi-use nature of products in descriptions, blog posts, and social media content to show how the brand simplifies life.
• •Use Empowering and Body-Positive Language: Frame your copy to build confidence. Talk about "loving the skin you're in" and "baring it all," shifting the focus from flaws to feeling good.
• •Educate, Don't Just Sell: Explain the benefits of key ingredients like Australian Pink Clay or Kakadu Plum. Create content that teaches the audience about skincare and the brand's sustainable practices, establishing authority and trust.
• •Stay Rooted in Your Australian Identity: Continue to highlight that products are Australian-made with native ingredients. This is a key differentiator and appeals to customers who value locally-sourced, high-quality goods. Acknowledging the traditional custodians of the land further strengthens this connection to place and community.

Social Perception

The public and customers perceive Such Skincare as a trustworthy, effective, and ethical brand. Customers express satisfaction with the results, particularly for sensitive or problematic skin, and appreciate the natural ingredients and multi-use applications. The brand's focus on body positivity and destigmatizing common skin concerns like body acne is well-received. The Australian-made and eco-friendly aspects also contribute positively to its reputation.

Copy Examples

• •Confidence from head to toe. Our Green Clay Mask isn't just for your face—it's your all-in-one solution for calming breakouts and smoothing skin everywhere. Made with potent Australian botanicals to detoxify and firm. Bare it all, beautifully.
• •Get more from your glow. Our Brighten Oil simplifies your routine with 11 different uses in one bottle. Packed with Vitamin C from natural Kakadu Plum, it’s pure, potent, and 100% Australian. Less clutter, more radiance.
• •Subject: Skincare shouldn't be complicated. Tired of 10-step routines and ingredient lists you can't pronounce? We believe in doing more with less. Our waterless, multi-purpose formulas are packed with pure, natural nutrients your skin craves. Simplify your ritual, and see the difference.
• •Care for your skin and the planet. Our skincare is 100% natural, vegan, and waterless to protect our earth's precious resources. We believe what's good for you should be good for the environment too. Join the pure & simple skincare movement.
• •Let's talk about 'buttne.' It's common, and we have a solution. Our Australian Clay Bum > Beyond mask is formulated to gently exfoliate and clarify, leaving your skin smooth and clear. Feel confident in the skin you're in.