Brand Tone

Friendly and Personal, Thoughtful and Caring, Passionate and Appreciative, Positive and Uplifting

Brand Values

• •Supporting Small Businesses
• •Community and Connection
• •Meaningful Gifting
• •Accessibility and Ease
• •Quality and Customer Service

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Don't just sell a succulent; sell a "thoughtful gift," a "moment of joy," or a "way to connect." Frame copywriting around the emotions of gifting and receiving.
• •Tell the Partners' Stories: When featuring products from other businesses, briefly mention their story (e.g., "hand-poured by a women-owned studio in California"). This reinforces the brand value of supporting small businesses and adds depth to the products.
• •Use "You" and "We" Language: Write as if you're talking to a friend. Use "we" to refer to the company to maintain a personal, small-team feel, and address the customer directly with "you" to create a one-on-one connection.
• •Incorporate User-Generated Content (UGC): Regularly share customer photos and testimonials (with permission). This validates the brand's quality and enhances the sense of community, letting happy customers become the voice of the brand.
• •Maintain a Consistent Voice from Ads to Customer Service: The friendly, caring, and appreciative tone should be present in every touchpoint—from the first ad a customer sees, to the website copy, the handwritten note in the box, and any follow-up customer service emails. This creates a seamless and authentic brand experience.

Social Perception

Highly positive customer feedback, perceived as a go-to for thoughtful and curated gift packages for life events. Authenticity is reinforced by a strong founder story, with positive but limited media mentions.

Copy Examples

• •Meet our new 'Sending Sunshine' box! ☀️ We've packed this ray of light with a resilient little succulent, a hand-poured candle from our friends at (Partner Brand), and artisanal tea to brighten anyone's day. Because we could all use a little more sunshine, sent right to our doorstep. Who would you send this to? Let them know you're thinking of them below! 👇 #SendingSunshine #SupportSmallBusiness #ThoughtfulGifting
• •This graduation season, go beyond the gift card. 🎓 Our curated graduation boxes are filled with unique finds from women-owned businesses and family-run shops. Each item is chosen to celebrate their huge achievement and inspire their next chapter. Give a gift that grows and reminds them how proud you are. Shop the collection and get 15% off for a limited time!
• •Your Team Deserves More Than Just Swag. Show your employees and clients how much they mean to you with memorable gifts that give back. We partner with local makers and social businesses to create unique corporate gift boxes that tell a story of appreciation and community impact. Let's build something thoughtful together.
• •Plant parent check-in! 🌱 What was the first succulent that made you fall in love with these little guys? Was it a classic Echeveria or a quirky Haworthia? Share your story in the comments! We love hearing how your plant family started. #SucculentLove #PlantParent #Community
• •When words aren't enough, a small gesture of care can mean the world. Our 'Warm and Cozy' care package is designed to feel like a hug in a box, with a soft blanket, a soothing succulent, and gentle tea. A quiet way to say, "I'm thinking of you." Send a little comfort to someone who needs it.