Brand Tone

Bold, Empowering, and Playful

Brand Values

• •Individuality and Self-Expression
• •Confidence
• •Affordability
• •Community

Best Practices

• •Lead with Confidence: Use active, powerful words. Phrases like 'Unleash your style,' 'Own your look,' and 'Dare to be different' align with the empowering tone. Avoid passive or hesitant language.
• •Embrace User-Generated Content: Continue to prominently feature customers in marketing materials. This reinforces the community value and authentically showcases the product in real-world contexts, which builds trust and maintains a relatable feel.
• •Keep it Playful and Engaging: Use emojis appropriately in social media copy. Ask questions to encourage interaction (e.g., 'Which pair are you rocking this weekend? 🔥'). This fosters a fun and approachable brand personality.
• •Focus on the Feeling, Not Just the Feature: Instead of just describing the glasses (e.g., 'blue-tinted lenses'), describe the feeling they evoke (e.g., 'See the world through confident-colored glasses'). The copy should sell an emotion and a transformation.
• •Be Consistent Across All Channels: The bold, empowering, and playful tone should be evident everywhere, from the website's product descriptions to the automated email confirmations. A style guide can help ensure all team members and collaborators adhere to the established voice.

Social Perception

The public and customer perception of Succulent Eyez Eyewear is that of a go-to source for fashionable, attention-grabbing, and affordable statement eyewear. Customers see the brand as a way to access trendy and unique styles that garner compliments. The brand is perceived as being in tune with current fashion trends, particularly those that favor maximalism and bold accessories. The strong community aspect, driven by sharing photos on social media, enhances its reputation as a relatable and customer-centric brand.

Copy Examples

• •Why whisper when you can roar? Our new 'Empress' frames aren't just sunglasses, they're a statement. Be bold, be you, be unforgettable. #SucculentEyez #StatementEyewear
• •Confidence on sale. Your new favorite look is waiting. Get up to 40% off all eyewear and let your style do the talking. #EyewearFashion #BeSucculent
• •Tired of blending in? We've got you. Succulent Eyez Eyewear is for the bold, the brave, and the fashion-forward. Find the pair that screams 'you'. Shop now.
• •Style inspiration for your main character moment. Our eyewear is designed to turn heads and start conversations. Pin your favorite look. #UniqueGlasses #StyleInspo
• •You're already part of the Succulent Eyez family, which means you're not afraid to stand out. We've just dropped a collection that's bolder than ever. Ready to upgrade your look?