Brand Tone

sophisticated, passionate, and educational

Brand Values

• •Authenticity and Terroir
• •Curation and Expertise
• •Discovery and Education
• •Quality and Passion
• •Customer Service

Best Practices

• •Lead with Passion and Expertise: Every piece of copy should reflect a deep knowledge and genuine love for champagne. Use descriptive, evocative language that educates the customer about the wine's origins, production, and taste profile.
• •Emphasize Scarcity and Exclusivity: Highlight the limited nature of many of the champagnes. Phrases like "limited quantities," "exclusive cuvées," and "sought-after winemakers" reinforce the brand's curated and premium positioning.
• •Tell the Winemaker's Story: Go beyond product descriptions. Share anecdotes about the winemakers, their philosophies, and the history of their estates to build a personal connection and reinforce the value of authenticity.
• •Maintain a Refined and Elegant Vocabulary: Use words that evoke quality and sophistication, such as "finesse," "singularity," "character," and "sublimate." This applies to everything from product pages to social media captions.
• •Be a Guide, Not Just a Seller: Frame communications as an invitation to a journey of discovery. Use an encouraging and informative tone, positioning the brand as a trusted expert that helps customers explore the diverse world of champagne.

Social Perception

specialized and trustworthy online champagne cellar

Copy Examples

• •Unearth a hidden treasure. We journeyed to the heart of the Marne Valley to bring you this exclusive cuvée from a rising star winemaker. With only 500 bottles produced, this is a fleeting taste of pure Meunier brilliance. Discover the story in every bubble.
• •Beyond the Grand Marques. Our latest curated collection invites you to explore the soul of Champagne. Six distinct bottles, six passionate growers, six unique expressions of terroir. This is your invitation to the authentic side of champagne.
• •From our cellar to yours. Each bottle at Succul' is chosen with intention, stored in ideal conditions, and ready to be a part of your next celebration. What are you discovering this weekend? #GrowerChampagne #ChampagneLovers #ArtisanWine
• •Tired of the same old fizz? Let us guide you. At Succul', we celebrate the independent artisans of Champagne. Explore our 'Winemaker of the Month' and taste the difference that passion and terroir can make. Your next favorite champagne is waiting.
• •Succul' was born from a passion for the untold stories of Champagne. Founded by two friends deeply rooted in the region, we are more than a shop; we are curators on a mission to connect you with the most exceptional independent winemakers. We believe every bottle has a story, and we're here to help you discover it.