Brand Tone

Edgy, Confident, Provocative, Empowering, and occasionally Playful

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Inclusivity within the Alternative Scene
• •Quality & Uniqueness
• •Boldness & Rebellion

Best Practices

• •Know Your Audience Deeply: Understand their language, their aspirations, their pain points (e.g., not finding clothes that represent them), and what empowers them. The copy should always resonate with the alternative individual who seeks to express themselves boldly.
• •Embrace the Edge, But Balance It: While 'edgy' and 'provocative' are key, ensure the copy doesn't become alienating or overly aggressive without purpose. The underlying message should still often tie back to empowerment and confidence, not just shock value.
• •Use Powerful & Evocative Language: Incorporate strong verbs, vivid adjectives, and sensory details that align with the dark, sensual, and rebellious aesthetic (e.g., 'unleash,' 'command,' 'shadow,' 'velvet,' 'chains,' 'defy').
• •Adapt to the Platform, Maintain the Core: While the expression might be slightly more playful on TikTok than on a product description, the core values of confidence, individuality, and edginess should always be present. The tone can flex, but the brand's soul remains consistent.
• •Integrate a Call to Empowerment/Action: Encourage customers not just to buy, but to *become*. Frame purchases as acts of self-expression or confidence-building. Calls to action should be clear but can also be imbued with the brand's personality (e.g., 'Dare to Wear,' 'Claim Your Crown,' 'Define Your Darkness').

Social Perception

Succubus is generally perceived as a significant and established retailer within the European alternative and gothic fashion scene, known for its extensive and specific product range. Customers see it as a go-to source for specific subcultural styles that are not readily available in mainstream stores. The brand is appreciated for validating and catering to identities that often exist on the fringes of mainstream culture. Through its social media, particularly Instagram and Facebook, it fosters a sense of community, where customers share their looks and interact with the brand and each other. The name 'Succubus' and some of the more fetish-inspired items are inherently provocative, which is generally understood and embraced as part of the aesthetic and thematic appeal, rather than being seen as gratuitously offensive.

Copy Examples

• •Instagram Post (New Arrival - Corset): Unleash the power within. Our new 'Midnight Bloom' corset isn't just an outfit; it's an armor of confidence. Dare to define your own silhouette. #SuccubusStyle #DarkFashion #Corsetry #EmpowerYourself
• •Website Banner (General Collection): Beyond the ordinary. Beyond expectation. This is Succubus. Explore collections that speak your language of rebellion. [Shop Now]
• •TikTok Video Caption (Outfit Transition): From mundane to magnetic. ✨ Watch the transformation. Feeling unstoppable in our latest arrivals. What’s your power look? #GothGlam #AltFashion #SuccubusNL #OOTD
• •Facebook Ad (Sale Promotion): The shadows are calling... and they've got discounts. Claim your signature Succubus pieces at prices that bite. Limited time only. Don’t just follow trends, become one. #SuccubusSale #AlternativeClothing #GothStyle
• •Product Description (Platform Boots): Elevate your presence and crush conformity with the 'Oblivion Stompers.' Crafted for the bold, these platforms are more than footwear – they're a statement. Walk your own path, unapologetically. Specs: [Material], [Heel Height], [Features].