Brand Tone

Empowering and Confident, Expressive and Individualistic, Playful and Edgy, Passionate and Enthusiastic, Community-Oriented and Friendly

Brand Values

• •Self-Expression and Individuality
• •Female Empowerment/Strong Feminine Energy
• •Quality and Craftsmanship
• •Inclusivity
• •Customer Focus and Service
• •Love for Timeless Fashion

Best Practices

• •Embrace Empowering Language: Use strong verbs and positive affirmations that make the customer feel confident, bold, and unique. Focus on how the clothing helps them express their best self. (e.g., "Unleash," "Conquer," "Celebrate," "Embrace your power").
• •Speak to Individuality: Directly address the desire to be different and to stand out from the mainstream. Acknowledge and celebrate various subcultures and personal aesthetics. (e.g., "Defy trends," "Your unique aesthetic," "For the non-conformist").
• •Balance Edge with Elegance (and Playfulness): Depending on the specific product or collection (e.g., gothic vs. 50s swing dress), adjust the intensity of the "edgy" tone but always maintain an undercurrent of style and quality. Inject personality and occasional humor where appropriate, especially in social media.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the fashion, the eras, and the styles shine through in descriptions. Use vivid language that evokes the feeling and atmosphere of the clothing. (e.g., "treasure trove of retro styles," "enchanting world of," "timeless allure").
• •Maintain a Welcoming and Inclusive Voice: While celebrating uniqueness, ensure the tone is inviting and makes everyone feel they can find something. Highlight inclusive sizing and diverse styles. When discussing the brand name, reiterate the positive, empowering interpretation the brand has adopted.

Social Perception

Highly Positive for Target Audience, Trusted Retailer, Go-To for Alternative Styles, Appreciation for Inclusivity, The Name "Succubus" (Brand defines its name in terms of "strong feminine energy")

Copy Examples

• •Headline: Dare to Be You. Discover Your Signature Style. Body: Tired of the mainstream? At Succubus, we celebrate the bold, the unique, the unapologetically you. Explore collections that empower you to stand out and radiate confidence. What story will your style tell today? #SuccubusStyle #AlternativeFashion #OwnYourLook
• •Headline: Unleash Your Inner Icon. Vintage-Inspired, Modern Edge. Body: From the timeless glamour of the 50s to the rebellious spirit of punk, find pieces that speak to your soul. Our curated collection blends vintage charm with a fierce, contemporary edge. Because being yourself never goes out of style. #RetroReimagined #SuccubusFashion #StrongFeminineEnergy
• •Headline: Not Just Clothing, It's Confidence. Body: We believe what you wear is an extension of your power. Our pieces are chosen to make you stand tall, feel incredible, and embrace your unique femininity. Ready to conquer the world, one amazing outfit at a time? #SuccubusEmpowers #FashionThatSpeaks #BeUnmistakable
• •Headline: Your Style Sanctuary Awaits. (For promoting the physical store or online experience) Body: Step into Succubus – your 500m² retro paradise in Assendelft or browse our endless aisles online! Discover unique finds, feel the quality, and let our passionate team help you craft a look that’s all your own. Every visit is an adventure in style! #SuccubusStore #AlternativeShopping #VintageTreasures
• •Headline: For the Woman Who Writes Her Own Rules. Body: Our collection isn't for everyone, and that's just how we like it. It's for the statement-makers, the trend-defiers, the women who dress for themselves. Find your power, find your passion, find it at Succubus. #BeBold #SuccubusValues #IndividualityIsKey