Brand Tone

empowering, expressive, and playful with an edgy, vintage-inspired flair

Brand Values

• •Empowerment and Confidence: Helping women (and men) embrace their appearance, highlight their femininity/shapes, and exude confidence is a core stated value.
• •Individuality and Self-Expression: Offering clothing that is "not for everyone" but allows customers to find and express their unique style.
• •Quality and Fit: They emphasize lovingly selecting each piece and standing behind the quality and fit, believing everyone "deserves to shine."
• •Passion for Vintage and Alternative Styles: A clear love for retro, vintage (1920s-1970s), and alternative aesthetics, including gothic and darkwear.
• •Customer Centricity: Offering good customer service, fast shipping, and a pleasant shopping experience both online and in their physical store.
• •Inclusivity (Size): Offering an extensive range available from stock, regardless of size or shape.
• •Timelessness & Slow Fashion: Promoting styles that "always stay in style" and collaborating with brands known for sustainable and timeless fashion.

Best Practices

• •Embrace Evocative Language: Use vivid adjectives and descriptive phrases that align with the brand's expressive and vintage-inspired nature (e.g., "enchanting," "audacious," "timeless," "fierce," "glamorous").
• •Focus on Empowerment: Frame product benefits around how they make the customer feel – confident, unique, powerful, expressive – rather than just the features of the garment itself.
• •Maintain a Playful Edge (Where Appropriate): Especially on social media, don't be afraid to inject personality, humor, or a slightly rebellious spirit, reflecting the "strong feminine energy" reinterpretation of the brand name.
• •Tell a Story: Whether it's the history of a style, the inspiration behind a collection, or how an outfit can transform an everyday moment, storytelling can deepen the connection with the brand's vintage and expressive values.
• •Develop a "Voice Guide": Create a simple internal document outlining key brand voice attributes, preferred terminology (and terms to avoid), and examples of on-brand copy to ensure consistency across all writers and platforms. Regularly refer back to the brand's "About Us" story and values.

Social Perception

Customers generally perceive Succubus positively, especially regarding product quality, unique styles, and the feeling the clothes give them. They are seen as a destination for unique, alternative, and vintage-inspired fashion that allows for self-expression. The brand has a community of followers who appreciate its distinct aesthetic. The existence of scam sites trying to imitate them, while negative, also suggests the brand has a desirable image and customer base. The primary audience seems to be individuals interested in subcultures like gothic, retro (especially 1940s-60s), rockabilly, and unique statement pieces. They attract people looking for clothing for specific events like Elfia (fantasy fair) or themed parties.

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: Don't just wear a dress, own the room. Our vintage-inspired collection is curated for confidence that speaks volumes. Find the piece that tells your story. #SuccubusStyle #TimelessRebellion
• •Headline: Darling, You Weren't Made to Blend In. Body: From '50s swing dresses that twirl with joy to gothic allure that captivates, express every facet of your unique fabulousness. Dare to be different. #VintageVibes #BeUnforgettable
• •Headline: More Than Fashion, It's a Feeling. Body: That electric thrill when you find *the* outfit? That's what we deliver. Lovingly selected pieces designed to make you stand tall and shine bright. What empowering look will you create today? #SuccubusEmpowers #DressYourTruth
• •Headline: Rewrite the Rules. In Heels. (Or Boots). Body: Our collection isn't for the faint of heart – it's for the bold, the expressive, the ones who write their own style story. From retro chic to darkwear delights, your next statement piece awaits. #AlternativeFashion #OwnYourLook
• •Headline: Vintage Heart, Modern Soul. Body: Fall in love with timeless silhouettes reimagined. Quality you can feel, styles that turn heads, and the confidence to conquer anything. Step into your power with Succubus. #RetroGlam #SuccubusFinds