Tono de Marca

Empowering, nostalgic, and inclusively alternative. It's a blend of edgy confidence, a passionate appreciation for vintage styles, and a friendly, community-focused approach. The voice aims to make customers feel powerful, connected to a rich fashion history, and welcomed into a supportive community.

Valores de Marca

• •Female Empowerment
• •Inclusivity
• •Individuality and Self-Expression
• •Quality and Customer Experience
• •Community

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone. Use columns like "We Are..." (e.g., Empowering, Nostalgic, Inclusive) and "We Are Not..." (e.g., Elitist, Generic, Disconnected). Include specific vocabulary and phrases that align with this voice (e.g., "shine on," "retro queen," "unleash your inner...").
• •Marry Visuals with Voice: Ensure that all visual content—from product photography to social media graphics—reflects the empowering, nostalgic, and inclusive tone. Use diverse models, dynamic and confident poses, and a consistent aesthetic that complements the vintage and alternative styles.
• •Prioritize Storytelling: Weave the brand's story and values into all forms of communication. Whether in an "About Us" page, a blog post, or a social media caption, remind the audience of the brand's passion-driven origins and its mission of empowerment and inclusivity.
• •Empower the Entire Team: Ensure every team member, especially those in customer-facing roles, understands and can embody the brand voice. The friendly and knowledgeable personality of the staff is a key asset mentioned in reviews and should be consistent across all interactions.
• •Conduct Regular Content Audits: Periodically review all content across the website, social media, and email marketing to check for consistency. Does the language still reflect the core values? Is the tone consistent from product descriptions to Instagram captions? This helps correct any deviations and keeps the brand message strong and unified.

Percepción Social

Succubus is perceived as a trusted and beloved haven for alternative and vintage fashion, offering unique, high-quality, and inclusive clothing. It's seen as a passionate, female-led brand deeply connected to its community, providing authenticity and catering to all body types. The main concern is confusion with scam sites, which the brand actively addresses.

Ejemplos de Copy

• •Unleash your inner bombshell. The new swing dress from Hell Bunny isn't just a garment; it's an attitude. Designed to celebrate every curve and inspire unstoppable confidence. Ready to make every day a party? Shine on, you retro queen. #SuccubusinStyle #VintageFashion #BodyPositivity #1950sStyle
• •Don't just wear it. Live it. Your next chapter in vintage starts now.
• •For every woman. For every story. For every style. Retro and vintage-inspired clothing in sizes XS to 6XL. Find the real you.
• •Carve a silhouette that commands the room. This Voodoo Vixen pencil skirt is crafted for the modern femme fatale with a heart of pure vintage. The high-quality stretch fabric hugs your form for a flattering, comfortable fit, while the timeless design tells a story of glamour and confidence. From the office to an evening out, you're not just dressed—you're armed with style.
• •Tired of the mainstream? We get it. Succubus is your home for authentic rockabilly, goth, and pin-up style that refuses to blend in. We celebrate individuality with hand-picked collections and sizes for every body. Join a community that's as bold as you are. Shop now and find your power.