Brand Tone

Empowering, Confident, Passionate, Enthusiastic, Friendly, Approachable, Playful, Unique, Inclusive, Nostalgic, Retro-Inspired

Brand Values

• •Individuality & Self-Expression
• •Quality & Comfort
• •Customer Satisfaction
• •Feminine Strength & Empowerment
• •Inclusivity
• •Passion for Timeless Fashion

Best Practices

• •Embrace Empowerment: Use language that uplifts and instills confidence. Focus on how the clothing helps the wearer express their true self and feel powerful (e.g., "unleash," "command attention," "own your style").
• •Highlight Individuality & Uniqueness: Consistently emphasize the distinctive nature of the clothing and the brand's celebration of non-conformity. Use words like "unique," "distinctive," "one-of-a-kind," "stand out."
• •Maintain a Passionate & Enthusiastic Voice: Let the love for vintage and alternative fashion shine through. Use expressive and slightly emotive language when describing products and the feeling they evoke (e.g., "fall in love with," "adore," "magical").
• •Be Inclusive in Word and Image: Ensure copy reflects the brand's commitment to all body types. Use welcoming language and avoid exclusionary terms. Pair this with diverse imagery.
• •Stay Approachable and Friendly: Even when exuding confidence and edge, maintain a helpful and welcoming tone, especially in customer service interactions, social media replies, and FAQs. Show the human side of the brand.

Social Perception

Trusted & Reliable, Go-To for Alternative & Vintage Styles, Body Positive & Inclusive, Community-Oriented, Unique & High-Quality Offering, Lovingly Curated

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: "At Succubus, we believe fashion is more than just clothing – it's a statement. Inspired by timeless glamour and fierce individuality, our curated vintage and alternative collections are here to help you shine. Ready to turn heads? Your transformation starts here."
• •Headline: Quality You Can Feel, Styles You’ll Adore. Body: "From the softest velvets to perfectly tailored swing dresses, every piece at Succubus is chosen with love and an eye for detail. We’re passionate about bringing you fashion that not only looks incredible but feels amazing to wear, wash after wash. Discover your new favourite today!"
• •Headline: Not Just a Store, We're Your Style Tribe. Body: "Step into Succubus! Whether online or in our Assendelft haven, you're part of the family. Our team is obsessed with helping you find *that* perfect piece. Got a question? Need styling advice? We're here with a smile (and maybe a style tip or two!)."
• •Headline: Dare to Be Different. Dare to Be You. Body: "Tired of blending in? So are we! Succubus champions your unique flair with standout pieces from gothic allure to retro rockabilly. Because life's too short for boring clothes. Express every facet of you."
• •Headline: Every Body Shines Bright at Succubus. Body: "We celebrate every curve, every style, every woman. With an extensive range from petite to plus-size, lovingly selected to flatter and empower, finding your perfect fit and dream outfit has never been easier. You deserve to feel fabulous!"