Brand Tone

Professional and Educational, Supportive and Encouraging, Reliable and Trustworthy, Helpful and Informative

Brand Values

• •Education and Student Success
• •Quality
• •Customer Service
• •Relevance, Accessibility, Value, Exceptional Quality (R.A.V.E.)
• •Partnership and Customization
• •Experience and Leadership

Best Practices

• •Focus on the "Why": Always connect the features of the planners (the "what") to the benefits for students and educators (the "why" – e.g., improved organization, better grades, lifelong skills, reduced stress for teachers).
• •Use Educator-Centric Language: Employ terminology that resonates with teachers, school administrators, and parents involved in education. Highlight the educational value and curriculum-supporting aspects.
• •Maintain a Supportive and Empowering Tone: Frame messages positively, focusing on student potential and how the planners facilitate growth and achievement. Avoid overly casual or trendy language that might undermine professionalism.
• •Emphasize Trust and Reliability: Consistently mention years of experience, quality materials, customer service, and satisfaction guarantees to build and maintain confidence.
• •Be Clear, Direct, and Informative: Provide all necessary information about products, customization, and programs in a straightforward manner. Ensure calls to action are clear and easy to follow, guiding the user to the next step (e.g., "Browse our selection," "Request a Sample," "Contact our team").

Social Perception

Educator-Focused, Traditional and Established, Niche Provider, Reliable for Bulk Orders/School Programs, Positive within its Target Market

Copy Examples

• •Headline: Empower Your Students: Plan for Success, Achieve Their Dreams. Body: For over 35 years, Success By Design, Inc. has been the trusted partner for educators, providing high-quality, customizable planners that build essential organizational skills. Help your students master their schedules and reach their full potential. Explore our 2025-2026 collection.
• •Headline: More Than a Planner, It's a Foundation for Lifelong Achievement. Body: Our expertly crafted student planners go beyond homework reminders. With content developed by educators, we provide tools that foster better study habits, time management, and goal setting. Invest in their future today.
• •Headline: Quality Planners, Exceptional Service – That’s the Success By Design Promise. Body: We know educators need reliable tools. That’s why we offer durable, thoughtfully designed planners backed by our 100% satisfaction guarantee and a dedicated customer service team ready to assist you. Let us help you equip your students for success.
• •Headline: Customize Your School’s Path to Organization. Body: From school logos to specialized content inserts like character development or study skills, our custom planners reflect your school's unique spirit and educational goals. Partner with us to create the perfect organizational tool for your students.
• •Headline: Successful Fundraising Starts with a Plan(ner)! Body: Looking for a practical and beneficial fundraising opportunity? Our student planners are valued by parents and students alike. Support your school's programs while providing an essential tool for academic success. Learn more about our easy fundraising options.