Brand Tone

Empowering, Professional, Supportive & Encouraging, Clear & Articulate, Transformative

Brand Values

• •Confidence
• •Clarity
• •Authenticity
• •Growth & Development
• •Impact

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., empowering, professional, supportive), core values, key messaging points, "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Prioritize "You" Over "We": Focus copy on the client, their challenges, their aspirations, and how the service benefits *them*. For example, instead of "We offer great coaching," try "You'll gain the confidence to speak clearly and persuasively." This naturally aligns with an empowering and supportive tone.
• •Use Strong, Positive Verbs and Empowering Language: Incorporate words like "unleash," "master," "transform," "empower," "discover," "inspire," and "achieve." Avoid overly passive or hesitant language.
• •Maintain Clarity and Professionalism: Ensure all copy is grammatically correct, free of jargon (unless clearly explained and relevant to the audience), and straightforward. This reinforces the brand's expertise and the clarity it aims to instill in its clients.
• •Incorporate Authentic Client Stories (with permission): Use testimonials and case studies that reflect the transformative journey of clients. Let their words showcase the brand's values and the supportive, empowering nature of the services, ensuring these stories are told in a way that aligns with the overall brand tone.

Social Perception

Likely neutral-to-positive among those who have engaged with their services, focusing on the direct benefits received, achieved confidence and improved speaking skills.

Copy Examples

• •Headline for a Workshop: "Unleash Your Authentic Voice: Speak with Confidence & Impact."
• •Social Media Post Snippet: "Tired of your voice being unheard? At Master's Voice, we provide the professional guidance and supportive coaching you need to command any room. #VoiceCoaching #PublicSpeaking #Confidence"
• •Website 'About Us' Excerpt: "We believe everyone has a powerful voice waiting to be discovered. Our mission is to provide you with the expert tools and unwavering support to not just speak, but to connect, influence, and inspire. Let us help you transform your communication."
• •Email Subject Line for a Newsletter: "Master Your Message: Tips to Overcome Speaking Anxiety This Week."
• •Testimonial Introduction: "Hear how Sarah found her stride and her voice. Our tailored approach at Master's Voice helped her move from fear to fearless presenting."