Brand Tone

Empowering, Friendly, Informative, Passionate, Ethical and Conscious

Brand Values

• •Empowerment
• •Individuality
• •Quality & Affordability
• •Health & Safety
• •Cruelty-Free & Vegan
• •Social Consciousness & Philanthropy
• •Inclusivity
• •Community

Best Practices

• •Always Lead with Empowerment and Positivity: Frame product benefits around how they make the customer feel (confident, beautiful, ready to take on the world) rather than just listing features. Use uplifting and encouraging language.
• •Embrace the "Subtle Fam" Inclusively: Use friendly, welcoming language. Address the audience directly (e.g., "you," "your") and incorporate community-focused terms like "Subtle Fam" or "Subtlebabe" where appropriate to foster connection.
• •Highlight Ethical Values Consistently: Regularly mention "cruelty-free," "vegan," and "hypoallergenic" in product descriptions, social media, and ads. This reinforces brand integrity and appeals to conscious consumers.
• •Share the "Why" - The Founder's Story & Mission: Weave elements of the brand's origin story and mission into communications. This adds authenticity and helps customers connect with the brand on a deeper level.
• •Be Clear, Informative, and Reassuring, Especially Regarding Sensitive Eyes: Provide detailed information about materials and benefits, particularly addressing concerns for those with sensitive skin or new to lashes. This builds trust and positions the brand as a caring expert.

Social Perception

Customers have a positive perception praising the natural look, light weight, comfort, and quality of the lashes. There is appreciation for the 'subtle glam' and trust in quality and safety. There is also positive community engagement.

Copy Examples

• •Headline: Finally! Gorgeous Lashes That Love Your Sensitive Eyes. Body: Meet your new lash besties from Subtle Lashes. Crafted with love and hypoallergenic, vegan materials, our 3D faux mink lashes give you that stunning, natural-looking boost without the worry. Feel confident, look amazing. Welcome to the #SubtleFam!
• •Social Media Post: Ready to elevate your everyday? Our 'Mary' lashes are the perfect touch of subtle glam for a look that's all you, effortlessly enhanced. Lightweight, comfy, and always cruelty-free. What look will you create today, #Subtlebabe?
• •Product Description Snippet (for a natural style): Tired of heavy, obvious falsies? Our 'Angie' lashes offer a demi-wispy, natural appearance that blends seamlessly with your own. Perfect for adding just the right amount of length and volume for that "my lashes but better" vibe. Handcrafted for comfort, designed for confidence.
• •Email Subject Line: You Deserve Lashes This Kind (and Kind to Your Eyes!) Body Snippet: At Subtle Lashes, we believe beauty shouldn't compromise comfort or your values. That’s why we created our line of high-quality, hypoallergenic, and vegan lashes. Born from a desire for something better, we're here to help you look good, feel good, and do good.
• •Ad Copy: Boost Your Confidence, Subtly. Discover Subtle Lashes – where premium quality meets ethical beauty. Our lightweight, easy-to-apply lashes are designed for every eye, especially sensitive ones. Join our community and find your perfect, empowering flutter.