Brand Tone

Nurturing, Supportive, Informative, Helpful, Community-Oriented, Trustworthy, Expert-Curated, Joyful, and Positive.

Brand Values

• •Child Development
• •Parental Support
• •Discovery & Quality
• •Convenience
• •Trust & Safety

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Bluum's tone (nurturing, informative, joyful, trustworthy) with examples of do's and don'ts. This should be accessible to anyone creating content.
• •Prioritize "Parent-to-Parent" Language: Use empathetic, understanding, and relatable language. Avoid overly technical jargon unless explaining a specific product benefit clearly. Think about how one parent would genuinely recommend something to another.
• •Emphasize Benefits Over Features: While features are important, always tie them back to how they benefit the child's development or make a parent's life easier. (e.g., "This organic cotton swaddle [feature] helps your baby sleep more soundly, giving you more rest [benefit].")
• •Incorporate User-Generated Content (UGC) and Testimonials Authentically: Let the voices of satisfied customers reinforce the brand's values and the positive experiences associated with Bluum. Ensure permission and give credit.
• •Regularly Audit Content Across All Channels: Periodically review website copy, social media posts, email newsletters, and ad campaigns to ensure the tone remains consistent and aligned with the brand's core values and current marketing objectives. Adjust as needed.

Social Perception

Helpful Resource, A Treat/Gift, Variable Value Proposition, Community Connection, and Evolving Brand.

Copy Examples

• •Headline: Unlock Your Little One's Milestones with Bluum. Body: Expertly curated, mom-approved. Each Bluum box delivers developmentally appropriate toys and essentials right to your door, making discovery delightful and learning a joy. Because every stage is precious.
• •Headline: Less Searching, More Cuddling. That's the Bluum Promise. Body: Tired of endless product research? Bluum brings you the best for baby and mom, from pregnancy through preschool. Get back to what matters most – those cherished moments.
• •Headline: Your Monthly Dose of Happy! What Will You Discover in Your Next Bluum Box? Body: Unbox a world of thoughtfully chosen surprises for you and your child. From innovative toys to essential care items, Bluum introduces you to brands you'll love.
• •Image: A happy parent unboxing Bluum with their child. Caption: That #BluumBox arrival feeling! 😍 We love seeing your unboxing moments. Share yours and tell us – what was your little one's favorite find this month? #BluumParents #BabyDevelopment #MomLife
• •Headline: Navigating Teething? Bluum Helps Soothe the Way. Body: Our curated boxes often include safe, effective teething solutions loved by parents and little gums alike. Trust Bluum to bring you expert-selected comfort when you need it most.