Brand Tone

Helpful & Practical, Friendly & Approachable, Trustworthy & Reassuring, Empowering & Positive, Community-Oriented

Brand Values

• •Innovation & Problem-Solving
• •Quality & Safety
• •Convenience & Ease for Parents
• •Child Independence
• •Sustainability & Reduced Waste
• •Family & Community

Best Practices

• •Always Focus on the Solution: Frame your copy around how Subo solves common parenting pain points (mess, wasted food, desire for convenience and independence). Keep it benefit-driven.
• •Use Relatable, Empathetic Language: Speak parent-to-parent. Acknowledge the challenges of raising young children and position Subo as a helpful partner. Use words like 'we get it,' 'simplify,' 'stress-free.'
• •Maintain a Positive and Encouraging Voice: Celebrate the small wins of parenthood and the development of children. Focus on the joy and ease Subo brings.
• •Highlight Trust and Safety Consistently: Regularly weave in mentions of 'BPA-free,' 'Phthalate-free,' 'Australian Made,' and 'safety tested' to reinforce these core trust elements in product descriptions, social posts, and FAQs.
• •Show, Don't Just Tell, with Visuals and Testimonials: Let your customer stories and user-generated content do the talking. Pair your copy with visuals that clearly demonstrate the product's ease of use, mess-free nature, and happy children using it. This reinforces the friendly, trustworthy, and practical aspects of the brand.

Social Perception

Highly Positive, Life-Saver for Parents, Valued for Quality and Design, Seen as a Worthwhile Investment, Responsive Brand

Copy Examples

• •Headline: Say Goodbye to Messy Mealtimes! Body: Subo - The Food Bottle lets your little one enjoy their favourite purees, yogurts, and smoothies without the spills. More goodness, less cleanup! #SuboSolutions #MessFreeEating
• •Headline: Independent Feeding, Happy Toddler, Happier You! Body: Watch your child discover the joy of self-feeding with Subo. Our non-squeeze design means they get the food, not you! Proudly Aussie owned and made. #SuboKids #ParentingWin
• •Headline: Healthy, Homemade, On-the-Go! Body: Ditch the expensive, disposable pouches. With Subo, you can fill up with nutritious homemade goodness. Perfect for busy days and adventures! #SuboEcoFriendly #HealthyHabits
• •Headline: Aussie Ingenuity for Stress-Free Feeding. Body: Invented by parents, for parents. Subo - The Food Bottle is BPA-free, easy to clean, and built to last. Experience the difference! #AustralianMade #SuboQuality
• •Headline: From Fussy Eaters to Happy Feeders! Body: Is mealtime a battle? Subo can help! Our unique bottle makes feeding fun and engaging, encouraging even the fussiest eaters to enjoy their meals. #SuboFeedingTips #HappyTummies