Brand Tone

Artisanal, Minimalist, and Serene

Brand Values

• •Authenticity & Craftsmanship
• •Simplicity & Functionality
• •Local & Natural Connection
• •Mindful Creation

Best Practices

• •Always use words that reinforce the artisanal nature of the products ("wheel-thrown," "hand-shaped," "unique variations"). This is your strongest differentiator.
• •Write copy that appeals to the sense of touch and tranquility. Use words like "serene," "calm," "harmony," "soft," "tactile," and "grounding" to connect the product to a feeling.
• •Keep sentences clear, concise, and elegant. Avoid overly technical jargon or loud, sales-y language. The copy should reflect the clean aesthetic of the ceramics.
• •Mentioning "Bordeaux," "Médoc clay," or "French craftsmanship" grounds the brand and adds to its authenticity and appeal for customers who value provenance.
• •Consistently bridge the gap between aesthetics and function. Every piece is an "everyday essential," a "functional object of art," or "designed for daily rituals." This reinforces the brand’s core value of creating practical, beautiful items.

Social Perception

Overwhelmingly positive, perceived as a high-quality, authentic artisan brand, inspirational, a symbol of "Slow Living", and community-oriented, with a strong reputation for quality and customer satisfaction.

Copy Examples

• •Morning light, quiet moments. Our new stoneware mug, shaped by hand and inspired by the calm of the French countryside. Each piece is a unique invitation to slow down and savor the day. Made for your hands, and your home. #suboceramics #HandmadePottery #SlowLiving #BordeauxArtisan
• •From the digital world to the potter's wheel. suboceramics was born from a desire to create with our hands—to make objects with soul, for your home. We believe in the beauty of simplicity and the permanence of things made with intention. Using local clay from the heart of Médoc, each cup, bowl, and plate is a celebration of authentic craftsmanship.
• •There is a unique peace in shaping clay with your own hands. We invite you to experience it firsthand. Join our upcoming introductory pottery workshop and discover the meditative art of wheel-throwing. No experience is necessary—just a willingness to create. Spaces are limited to ensure personal guidance. Book your spot and let's make something beautiful together.
• •The perfect foundation for your culinary creations. This set of four dinner plates features our signature minimalist design and a soft, natural glaze. Wheel-thrown from durable local stoneware, they are designed for the beauty of daily life—functional, stackable, and dishwasher safe. Each plate carries the subtle marks of the handmade process, making your set truly one-of-a-kind.
• •Bonjour Bordeaux! We're bringing our workshop to you. Find suboceramics at the Darwin Xmas Market from December 13-15. Come say hello, hold the pieces that are usually only online, and find a unique, handcrafted gift for someone special (or yourself!). We can't wait to see you there.