Brand Tone

Professional and Expert, Modern and Edgy, Quality-Focused and Confident, Community-Oriented, Direct and Benefit-Driven

Brand Values

• •Audio Quality and Realism
• •Innovation and Standard-Setting
• •User Empowerment and Efficiency
• •Professional Expertise
• •Usability

Best Practices

• •Speak the Language of Your Audience: Use terminology that resonates with audio engineers and producers (e.g., "DI signal," "articulations," "headroom," "low-end clarity"). Demonstrate a deep understanding of their craft and challenges.
• •Emphasize Quality and Precision: Consistently highlight the meticulous sampling process, the high-fidelity sound, and the professional-grade results achievable with the products. Words like "pristine," "meticulous," "uncompromising," and "industry-leading" reinforce this.
• •Maintain a Confident, Authoritative Voice: Position SubMission Audio as experts in their field. The copy should sound knowledgeable and assured, reflecting the expertise behind the products.
• •Incorporate an Edgy/Modern Aesthetic (where appropriate): While maintaining professionalism, infuse a sense of power and modernity, especially when discussing products geared towards heavier genres. This can be reflected in dynamic verbs and impactful adjectives.
• •Focus on Solutions and Empowerment: Clearly articulate how each product solves a specific problem or helps the user achieve a desired outcome (e.g., "achieve your creative and technical goals with greater efficiency," "elevate my work experience"). Frame products as tools that empower creativity and technical proficiency.

Social Perception

Highly Regarded for Bass Sounds, Go-To for Modern Producers, Reliable and High Quality, Good Customer Support (implied), Slight Concern over Licensing, Innovative

Copy Examples

• •Headline: Forge Your Heaviest Low-End. No Compromises. Body: Stop wrestling with thin, lifeless bass. SubMission Audio delivers the industry-standard virtual bass instruments and plugins meticulously crafted for modern metal and rock. Get the tone, power, and realism your tracks demand. (Product: General Bass Instruments)
• •Headline: DjinnBass: Unleash Sonic Brutality. Body: Carve your sonic signature with DjinnBass. Every earth-shattering note, every aggressive articulation, captured with pristine clarity. This isn't just a virtual instrument; it's the foundation of your heaviest mixes. (Product: DjinnBass)
• •Headline: Flatline 2: Master Louder. Master Cleaner. Body: Push your masters to the limit without sacrificing clarity. Flatline 2’s intelligent hybrid maximizer gives you the punch of clipping and the transparency of limiting. Achieve competitive loudness with unparalleled precision. (Product: Flatline 2)
• •Headline: Beyond Emulation. This is PreFire. Body: Experience the soul of analog preamps, resurrected through next-generation neural networks. PreFire injects your digital audio with the warmth, depth, and harmonic richness of 11 legendary units. Your search for authentic analog character ends here. (Product: PreFire)
• •Headline: Your Mixes Crave This Bass. (GroveBass Delivers) Body: Inspired by the distinctive tone of Simon Grove, GroveBass offers unparalleled playability and pristine sound for progressive and modern rock. From intricate clean lines to powerful distorted riffs, achieve the perfect articulation and sit your bass exactly where it belongs. (Product: GroveBass)