Brand Tone

Friendly, Approachable, Passionate, Creative, Helpful, Customer-Oriented, Enthusiastic, and Dynamic

Brand Values

• •Personalization and Uniqueness
• •Creativity and Transformation
• •Quality
• •Customer Satisfaction
• •Making Memories
• •Accessibility

Best Practices

• •Always Use Welcoming and Inclusive Language: Start communications with friendly greetings. Use "you" and "we" to foster a sense of collaboration and direct connection.
• •Emphasize Possibility and Creativity: Frame your services around bringing customers' ideas to life. Use words like "imagine," "create," "transform," "unique," "special."
• •Maintain a Positive and Enthusiastic Voice: Even when discussing technical aspects like printing methods, keep the language upbeat and focused on the exciting outcome for the customer. Use emojis appropriately on social media to convey warmth.
• •Be Genuinely Helpful and Solution-Oriented: In product descriptions, FAQs, and customer interactions, anticipate customer needs and clearly explain how your products or services can provide a solution or create a desired experience (e.g., "the perfect gift," "an unforgettable memory").
• •Incorporate Your Story (Alex and Tania's Passion): Subtly weave in the founders' passion for personalization, as mentioned in the "About Us," to build authenticity and a personal connection with the audience. For example, "As fellow lovers of unique gifts, we pour our hearts into every creation."

Social Perception

Emerging Small Business, Specialized and Niche, Positive (based on limited data), Engaging (on TikTok)

Copy Examples

• •Website Banner/Social Media Post: "Your vision, our craft! ✨ Let's co-create something unforgettable. From custom tees to unique mugs, Sublimatumundo24 brings your ideas to life with a personal touch. What will we create together today?"
• •Product Description (e.g., for a personalized mug): "More than just a mug, it's a memory brewing! ☕ Personalize it with your favorite photo, a special date, or a quote that sparks joy. Perfect for gifting or making your coffee breaks extra special. Let's make your mornings unique!"
• •Instagram Caption (showcasing a customer's custom item): "Look at this amazing [product type] we had the joy of creating for [customer type/event]! 😍 We love seeing your ideas come to life. Got a special occasion or a unique gift in mind? DM us, let's chat and make some magic! #PersonalizedGifts #SublimationMagic #YourStoryOurCreation"
• •TikTok Video Idea (Voiceover/Text Overlay): (Video showing the process of making a custom item) "Ever wonder how your unique ideas become awesome personalized gear? 🤔 Watch the journey from design to a one-of-a-kind treasure! We're Alex and Tania, and we love making your special moments even brighter. What should we create next? #CustomMade #PersonalizedPerfection #Sublimatumundo24"
• •Email Newsletter Snippet: "Hi [Customer Name], ready to add a personal touch to your world? At Sublimatumundo24, we believe every gift tells a story. Explore our latest arrivals or dream up your own custom design – we're here to help you craft something truly special and from the heart. [Link to Shop]"