Brand Tone

Efficient, Trustworthy, and Product-Focused

Brand Values

• •Quality
• •Reliability
• •Accessibility
• •Empowerment

Best Practices

• •Lead with Quality and Reliability: Always foreground the primary brand values. Use words like "premium," "high-quality," "reliable," "consistent," and "fast shipping" to reinforce what the brand stands for.
• •Speak to the Creator's Goal: Frame your copy around what the customer can achieve. Instead of just saying "we sell mugs," say "Create stunning, personalized mugs with our flawless sublimation blanks." This connects the product to the customer's success.
• •Maintain a Clear and Concise Tone: Avoid overly casual slang, emojis, or humorous asides that don't align with the current trustworthy and efficient tone. The voice should be that of a helpful expert, not a casual friend.
• •Use "You" and "Your": Address the customer directly. This makes the copy feel more personal and service-oriented. For example, "Your business deserves the best" is more impactful than "We sell the best products."
• •Incorporate Social Proof Authentically: When using testimonials, choose reviews that specifically mention product quality, shipping speed, or customer service. Let the voices of satisfied customers reinforce your brand promises in their own words. Example: "Join thousands of creators who trust SubliFUN for their projects."

Social Perception

dependable and no-frills supplier

Copy Examples

• •Quality Sublimation Blanks, Shipped Fast. Your creations are waiting.
• •Engineered for vibrant, lasting transfers. Our 20oz skinny tumblers provide a premium, smooth surface for flawless sublimation every time. Stock your shop with quality that customers notice.
• •Subject: New in the Shop: Glass Cans & Frosted Mugs Body: Hello [Customer Name], expand your product line with our latest arrivals. Discover new high-quality glass cans and frosted mugs, all tested for perfect sublimation results. Shop now and give your customers something new to love.
• •Don't let poor-quality blanks ruin your art. SubliFUN provides top-tier tumblers and mugs that make your designs pop. Reliable, fast shipping. Get the supplies you can count on.
• •At SubliFUN, we're more than just a supplier; we're a partner in your creative journey. We were founded on a simple principle: to provide crafters and small businesses with sublimation blanks that are as high-quality as they are reliable. We handle the sourcing and quality control, so you can focus on what you do best creating.