Brand Tone

promotional, direct, and value-oriented

Brand Values

• •Variety
• •Affordability
• •Convenience

Best Practices

• •Lead with Value: Always start with the benefit to the customer, which for Sublake is primarily price and variety. Phrases like "Save on," "Discover deals," and "Your all-in-one shop" should be common.
• •Use Strong Calls-to-Action (CTAs): Keep CTAs clear, direct, and urgent. Use action words like "Shop," "Grab," "Claim," and "Discover" to prompt immediate user behavior.
• •Maintain a Simple and Accessible Tone: Avoid complex vocabulary or niche humor. The language should be universally understood to appeal to the brand's target "General Audience."
• •Incorporate Trust Signals: Consistently mention offers like "Free Express Shipping" and highlight customer reviews or testimonials in marketing materials to build credibility, which is crucial for a new or low-visibility brand.
• •Leverage Promotional Language: Make promotions a core part of the messaging. Use emojis like 🔥 and 🚀 to draw attention to deals on social media and in emails, reinforcing the brand's value-driven identity.

Social Perception

neutral and undefined

Copy Examples

• •Your Home, Upgraded. Your Wallet, Happy. Why stop at one good deal? From smart kitchen gadgets to cozy pet beds, discover everything you've been missing at up to 40% OFF. Tap "Shop Now" to get your limited-time deal! 🚀 Free shipping on orders over $50.
• •🔥 Inside: Up to 40% OFF Our Best Sellers Just for You.
• •DISCOVER WHAT YOU'RE MISSING Great Deals on Tech, Home, Wellness & More. Shop the collection.
• •Gadget haul! ✨ Level up your life without breaking the bank. Which one is your favorite? Link in bio to shop these deals! #gadget #techtok #homehacks #sublake
• •Meet your new workout partner. Our 5-Level Resistance Bands are designed for strength, flexibility, and results, whether you're at home or in the gym. Get the quality you need at a price you'll love.