Brand Tone

Enthusiastic, Passionate, Community-Focused, Inclusive, Knowledgeable, Expert, Approachable, Friendly, Customer-Centric

Brand Values

• •Passion for Subaru
• •Community
• •Customer Dedication & Support
• •Quality & Expertise
• •Innovation & Inspiration
• •Integrity & Honesty

Best Practices

• •Know Your Audience Deeply: Always write with the Subaru enthusiast in mind. Use language, references, and humor that resonate with their passion, knowledge level (from novice to expert), and community values.
• •Embody Enthusiasm: Let genuine passion for Subarus and modifications shine through in every piece of copy. Use energetic language, emojis where appropriate (especially on social media), and share excitement about products and community achievements.
• •Foster Community & Interaction: Frame copy as a conversation. Ask questions, encourage user-generated content (like sharing builds), and highlight community members and events. Make customers feel like part of the Subimods family.
• •Be an Expert, But Stay Approachable: Share knowledge, technical details, and advice confidently, but avoid overly jargony or condescending language. Ensure the information is accessible and helpful, reinforcing Subimods as a supportive resource.
• •Maintain Authenticity Across Platforms: While the style might adapt slightly (e.g., more informal on TikTok vs. a blog post), the core tone – enthusiastic, knowledgeable, community-focused – should remain consistent. This builds trust and a recognizable brand voice. Ensure all team members interacting with customers are aligned with this tone.

Social Perception

Generally positive, seen as a reliable source for Subaru parts with a knowledgeable team and a key player in the Subaru aftermarket scene, known for extensive product catalog and community engagement.

Copy Examples

• •Headline: Unleash Your Subie's Soul! 🔥 Performance Parts That Speak Your Language. Body: Your Subaru isn't just a car; it's a statement. At Subimods, we get it. We're enthusiasts, just like you, dedicated to bringing you the best in OEM and aftermarket parts. From that perfect rumble to track-ready handling, let's build your dream ride together. Explore the latest gear and join the Subimods family! Call to Action: Shop Now & Transform Your Drive!
• •Headline: Real Builds, Real Passion. Your #SubimodsStory Starts Here. Body: We're constantly blown away by the creativity in the Subaru community! That's why we love showcasing your rides. Got a build you're proud of? Tag us @subimods and use #SubimodsStory for a chance to be featured! Need parts or advice for your next mod? Our team of experts is ready to help you make it happen. Call to Action: Share Your Build | Get Expert Advice
• •Headline: Beyond the Bolt-On: Subimods – Your Partner in Subaru Performance. Body: It's more than just parts; it's about the journey and the community. With years of Subaru-specific experience, we provide not only top-tier components but also the know-how to back them up. Check out our latest 'Mod Report' for tech tips, build inspirations, and what's new in the scene! Call to Action: Read the Mod Report | Browse Performance Upgrades
• •Headline: From Daily Driver to Weekend Warrior: Elevate Your Subaru Experience. Body: Whether you're looking for that subtle OEM+ enhancement or aiming for peak performance, Subimods has you covered. We stock a massive range of quality parts because we live and breathe Subaru. Fast shipping, expert support, and a community that gets your obsession. What are you waiting for? Call to Action: Find Your Perfect Part Today!
• •Headline: Fuel Your Passion. We Do. Join the Subimods Crew at [Event Name]! Body: We're packing our gear and heading to [Event Name]! Come hang with the Subimods team, check out some awesome builds, and talk all things Subaru. We love connecting with fellow enthusiasts in person – it’s what drives us! Can't make it? Follow our live coverage on Instagram! Call to Action: Event Details | Follow Us @subimods