Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Community-focused & Inclusive, Creative & Artistic, Friendly & Approachable

Brand Values

• •Love for House Music & Club Culture
• •Quality Craftsmanship
• •Originality & Design Excellence
• •Community & Connection
• •Personal Touch & Customer Focus

Best Practices

• •Speak the Language of House: Incorporate authentic terminology and references that resonate with house music enthusiasts (e.g., "vibes," "beats," "on the decks," "club culture," "old skool"). Avoid generic marketing speak.
• •Emphasize Exclusivity and Craftsmanship: Consistently highlight that items are limited edition, screen-printed, and designed with care. This reinforces value and uniqueness.
• •Maintain a Personal and Passionate Voice: Write as if you're talking to a fellow music lover. Share the enthusiasm and story behind the designs. Let Scott's (the founder's) passion shine through.
• •Foster Community: Use inclusive language ("house music family," "like-minded people," "join the vibe"). Encourage interaction and sharing.
• •Integrate Music: Always connect the apparel back to the music. Promote the accompanying DJ mixes and highlight the musical inspiration behind designs. This reinforces the "design meets beats" ethos.

Social Perception

Positive, Niche & Targeted, Authentic & Trustworthy, More than just merchandise

Copy Examples

• •Headline: Wear the Beat. Live the Culture. Subhustle - Limited Edition Sounds You Can See. Body: Born from a lifelong passion for house music and iconic design, Subhustle drops exclusive, screen-printed tees, sweats, and pins that tell a story. Each piece is a tribute to the vibes, the DJs, and the unforgettable nights. This isn't just apparel; it's a piece of the culture. Cop yours before it's gone.
• •Social Media Post (Instagram - with a product image): FRESH DROP FRIDAY! 🔊 Our new '[Product Name]' tee just landed, inspired by the raw energy of the warehouse parties that started it all. Limited run, maximum vibes. Tap to shop and dive into the exclusive DJ mix that comes with it. #Subhustle #HouseMusicCulture #DesignMeetsBeats #LimitedEdition #NewThreads
• •Email Subject: 🔊 Subhustle Insider: Your Exclusive Look at the Next Drop + Fresh Beats Body: Hey [Customer Name], As part of the Subhustle family, we’re giving you a sneak peek at our upcoming collection, straight from the design studio. Plus, lock into the latest exclusive DJ mix curated for our community. At Subhustle, it’s all about sharing the love for house music and the designs it inspires. Stay tuned, and keep the vibe alive! Cheers, Scott & The Subhustle Crew.
• •Product Description Snippet (for a pin badge): Pin it loud, pin it proud. Our '[Pin Badge Name]' enamel pin is a small but mighty nod to the golden era of house. Perfect for your jacket, bag, or anywhere you want to flash your credentials. Crafted with love, designed for the devoted. #Subhustle #HouseMusicAccessories #PinGameStrong
• •About Us Page Excerpt: Subhustle isn't just a brand; it's my lifelong love affair with house music and graphic design made tangible. It’s about those shared moments on the dance floor, the iconic artwork that defined an era, and the community that lives and breathes the beat. Every design is crafted with passion, for like-minded souls. Design meets beats – that’s the Subhustle story.