Brand Tone

Aspirational, Lifestyle-Oriented, Modern, Tech-Focused, Customer-Centric, Supportive, Confident, Quality-Driven, Practical, Solution-Oriented

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Efficiency
• •Accessibility & Value
• •Style & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Modern, Supportive, Tech-Savvy, Aspirational), including do's and don'ts, preferred vocabulary, and examples. Share this guide with everyone creating content.
• •Focus on "The Chill" and Lifestyle Benefits: Consistently link product features back to the customer's experience and lifestyle enhancement – "find your chill," keeping drinks "at optimum coolness," creating the "good life."
• •Highlight Quality and Innovation: Regularly incorporate terms that speak to the premium build, advanced technology, and efficiency of the products, such as "best-in-class," "highest quality materials," "latest innovations," and "energy efficient."
• •Maintain a Customer-Centric Approach: Use language that is supportive, helpful, and shows understanding of customer needs. Emphasize excellent service, ease of use, and the "peace of mind" that comes with a Subcold purchase.
• •Ensure Visual and Textual Harmony: Make sure the tone of the copy aligns with the visual style used on the website and social media (modern, sleek, high-quality). This creates a cohesive brand experience.

Social Perception

Stylish, quiet, effective, compact, good customer service, fast delivery. High rating on Trustpilot. Some issues with long-term durability, temperature control consistency, and condensation. Minor aesthetic issue with sticker placement.

Copy Examples

• •Headline: Your Chill. Your Space. Your Subcold. Body: Discover sleek, quiet cooling that fits perfectly into your life. From the ultimate gaming setup to your serene skincare sanctuary, Subcold delivers innovative refrigeration that’s as stylish as it is efficient. Experience the ideal temperature, always. Call to Action: Find Your Perfect Chill.
• •Headline: Elevate Your Refreshment Game. Body: Don't settle for room temperature. Subcold’s advanced cooling technology ensures your favorite drinks and snacks are perfectly chilled, whenever you desire. Quality materials, modern design, and whisper-quiet operation. That's the Subcold promise. Call to Action: Shop Premium Mini Fridges.
• •Headline: The Secret to Perfectly Cooled Moments. Body: Whether it's a crisp beer after a long day, a refreshing soda at your desk, or perfectly preserved skincare, Subcold brings you best-in-class cooling solutions. Engineered for efficiency, designed for life. Call to Action: Explore the Collection.
• •Headline: More Than a Mini Fridge. It's a Subcold. Body: Experience the difference quality makes. With Subcold, you get innovative cooling, energy efficiency, and a modern aesthetic that complements any space. Reliable, stylish, and always ready to chill. Call to Action: Upgrade Your Cool.
• •Headline: Unlock the Art of Perfect Chilling. Body: Subcold combines cutting-edge technology with sophisticated design to bring you refrigeration that’s built to perform and impress. Enjoy your beverages at their optimal temperature, hassle-free. Because life’s better chilled. Call to Action: Discover Subcold Today.