Brand Tone

Passionate, Knowledgeable, Conscious, and Community-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Performance
• •Community & Education
• •Passion for the Ocean Lifestyle
• •Progression & Innovation

Best Practices

• •Speak from Experience and Passion: Let genuine enthusiasm for surfing, the ocean, and sustainability shine through. Use active voice and evocative language that reflects a deep understanding and love for the lifestyle.
• •Prioritize Value and Education: Whether talking about products or services, focus on the benefits for the customer and the environment. Explain *why* a product is sustainable or *how* a course can improve their skills and safety.
• •Maintain a Local Connection, Even Online: Reference the brand's Northern Irish roots and connection to the local surf scene where appropriate. This builds authenticity and community.
• •Be Aspirational yet Accessible: While showcasing the thrill of surfing, ensure the tone remains welcoming and encouraging to people of all skill levels. Avoid overly exclusive or intimidating jargon.
• •Stay True to Core Values: Consistently weave in messages of sustainability, quality, and community. Every piece of copy should implicitly or explicitly reflect what SUB6 stands for.

Social Perception

Sub6 Life is likely perceived as a dedicated, local business committed to the surf community and environmental sustainability in Northern Ireland. They are seen as providers of quality surf education and gear. The emphasis on sustainable and progressive brands positions them as a forward-thinking and responsible retailer. The connection to the specific geographic location gives the brand a strong sense of place and local identity.

Copy Examples

• •Headline: Ride the Change. Sustainable Gear for a Bluer Tomorrow. Body: At SUB6, we're not just about catching waves; we're about protecting them. Discover our handpicked range of eco-conscious surfwear and gear that performs for you and the planet. Join the SUB6 movement.
• •Headline: Beyond the Break: Your Journey Starts at SUB6 Surf School. Body: Whether you're a first-timer or looking to sharpen your skills, our experienced instructors are here to guide you. Learn from passionate locals who know these waves like the back of their hand. Book your Portrush surf lesson today!
• •Headline: Engineered for the Elements. Designed for the Future. Body: Tired of the same old black wetsuits? We were too. That's why SUB6 champions innovative brands offering vibrant, high-performance, and sustainable alternatives. Gear up for your next adventure, consciously.
• •Headline: From -6° Longitude to Your Local Lineup. Quality You Can Trust. Body: SUB6 Life is rooted in the heart of Northern Ireland's surf scene. We bring you expertly curated surfboards, apparel, and accessories, backed by 13 years of passion and ocean knowledge. Shop local, surf global.
• •Headline: More Than a Store, It's a Community. Train with SUB6. Body: Become a qualified lifesaver or elevate your surf game with our dedicated training programs. At SUB6, we're committed to building a skilled, safe, and stoked surfing community on the North Coast.