Brand Tone

Inspiring & Spiritual, Caring & Supportive, Passionate & Dedicated, Holistic & Natural, Approachable & Guiding

Brand Values

• •Well-being
• •Customer Satisfaction & Trust
• •Inspiration & Positivity
• •Quality & Authenticity
• •Community & Local Support

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "108-bead Japamala," explain how it helps: "Our 108-bead Japamala, crafted from [material], aids in focusing the mind during meditation, promoting a sense of calm and spiritual connection."
• •Be Authentic & Transparent: Share the passion behind the brand, as seen in the "About Us" story.
• •Educate and Inspire: Use blogs, social media, and email newsletters not just to sell, but to share valuable content related to meditation, mindfulness, and holistic living, as Luanna Cariello does on YouTube and TikTok.
• •Highlighting the 'Zen' concept for well-being, aligning with the store's branding.
• •We're here to support your journey, every step of the way.

Social Perception

Positive, building a community around wellness, Ayurveda, and meditation. Perceived as a local business with a focus on well-being, security, and customer satisfaction.

Copy Examples

• •Strength•Health•Prosperity for your LIFE
• •dar uma dose de inspiração para Sua Vida
• •suporte 24h
• •segurança e a satisfação são prioridades
• •apaixonada por trazer o mundo até você