Brand Tone

Confident and Bold, Authentic and Rooted in Culture, Community-Focused, Slightly Edgy and Rebellious, Approachable and Humorous, Helpful and Informative

Brand Values

• •Quality and Efficacy
• •Authenticity and Heritage
• •Community and Belonging
• •Self-Expression and Individuality
• •Value for Money
• •Tradition with a Modern Twist

Best Practices

• •Incorporate Spanish phrases like "Firme" and "Get it, Hombre" naturally where appropriate for the Mexican market, reinforcing cultural authenticity. Use direct, confident, and slightly rebellious language.
• •Frame products not just by their features but by how they fit into the Suavecito culture (cars, music, tattoos, barbering). Highlight shared values and experiences.
• •Speak genuinely about the product and its roots. Avoid overly corporate or generic marketing language. The brand’s story of starting from humble beginnings and a desire for better, affordable products resonates with its audience.
• •Ensure the tone of the copy matches the brand's strong visual identity (e.g., classic illustrations, bold colors, lifestyle imagery). The "skull dude logo" is iconic.
• •Encourage user interaction and feature customer stories or styles when possible. Use calls to action that invite participation in the "Firme Club" or community events.

Social Perception

Positive Reputation for Hold and Style, Appreciation for Water-Soluble Formulas, Strong Brand Identity and Culture, Distinct Scent, Good for Barbershops, Sometimes Compared to a "Gel", Effective Marketing and Community Engagement, Growing Mainstream Appeal

Copy Examples

• •Headline: Get Firme. Stay Original. Body: Your style is your signature. Lock it down with the hold you can trust and the scent that started it all. Suavecito Pomade. Get It, Hombre. #SuavecitoPomade #FirmeHold #OriginalSinceDayOne
• •Headline: More Than A Pomade. It's A Brotherhood. Body: From the garage to the barbershop, from the tattoo convention to the open road – we're united by style and respect. Join the Suavecito Firme Club. Built on quality, backed by loyalty. #SuavecitoCulture #FirmeClub #GetItHombre
• •Headline: Turn Heads. Don't Complicate It. Body: Classic look? Modern masterpiece? Whatever your style, Suavecito makes it easy. Serious hold, easy washout. Look sharp, feel confident. That's the Suavecito way. #SuavecitoStyle #EffortlessHold #LookSharp
• •Headline (for Suavecita): He's Not The Only One Who Can Rock It. Body: Ladies, claim your crown. Suavecita is here with the hold and style you crave, designed for you. Because strong, stylish, and suave knows no gender. #SuavecitaPomade #ChicaFirme #HerStyle
• •Headline: The Original Scent of Rebellion. Now Bottled. Body: It’s that unmistakable aroma of a fresh cut, good times, and zero apologies. Suavecito. Wear it loud. #SuavecitoScent #OriginalRebel #GetItHombre